U Aims to Sell Out
New Stadium
Tom Wistrcill, who directs the Gophers marketing, told Sports
Headliners his goal is to sell out TCF Bank Stadium prior to the first
game of the 2009 season. The Gophers move into their new on-campus
stadium in two years. The facility will have approximately 51,000 seats
and about 37,000 season tickets could be sold to the general public by
2009, according to Wistrcill, associate athletics director for external
affairs. Student season tickets could total 10,000 to 12,000 and the
remaining seats will be in suites and club seating areas.
“Absolutely, that’s a goal of ours to sell out the new stadium,”
Wistrcill said. “We’re going to have a fantastic product. We’re going
to have the premier stadium we think in college sports. We think it’s a
reachable goal. …”
Public season ticket sales could total 27,000 this year, Wistrcill said.
That would include a projected total of 4,000 new season tickets.
Student sales of 10,000 to 12,000 are expected, similar to last year.
Advertising for season tickets will start in late July and continue into
August. Wistrcill said an advertising campaign for basketball season
tickets is expected to begin in September.
It’s
unusual for a major college athletic program to have new coaches at the
same time in the high profile sports of football and men’s basketball.
The arrival of Tim Brewster and
Tubby Smith has provided the Gophers with the
almost unique opportunity to “re-launch a brand,” according to Wistrcill.
He said the situation is a “tremendous opportunity” for the Gophers to
create excitement and interest in the marketplace.
Wistrcill expects the Gophers will come close to selling out Williams
Arena for all games prior to the season. He’s projecting new public
season ticket sales of up to 2,500 and a total public sale of 11,500. A
student sale of 2,500 would bring the total to 14,000 in the 14,625 seat
capacity arena.
The
arena includes approximately 2,500 seats with partially obstructed
views. Looking around a beam to see part of the action on the court is
less than ideal but Wistrcill thinks increased interest in Smith will
drive ticket sales.
“Like
any product, it’s supply and demand,” Wistrcill said. “It wasn’t any
problem getting people in those seats back in the late 90’s when the
basketball team was at the top of its game. We don’t think it’s going
to be a problem getting people into those seats when Tubby gets the ship
turned around the way we think he can. And it (Williams Arena) is, we
believe, the crown jewel of facilities in the Minneapolis area. We hope
to make it the toughest ticket in town again and that means everybody is
going to be in every one of those seats cheering on the Gophers.” |