A chance encounter with Alex Rodriguez at Target Center led to timely comments by the man, who along with partner Marc Lore, is in litigation to acquire controlling interest of the Timberwolves and Lynx. “This team will never leave here. We’re going to build down the street,” Rodriguez said recently to Sports Headliners.
Rodriguez and Lore have been in a pay-as-they-go process since 2021 to acquire the franchises from majority owner Glen Taylor. As outsider investors from the east coast, they have prompted speculation about where the NBA Wolves and WNBA Lynx may call home in the future, with talk about relocation to Seattle and Las Vegas. If the two wrest control from Minnesota native Taylor, it appears a new arena near downtown could replace Target Center as the home venue for the Wolves and Lynx.
While Rodriguez didn’t elaborate on his comments during the brief encounter, multiple sources tell Sports Headliners he and Lore are targeting land adjacent to the Minneapolis Farmers market at 312 East Lyndale Avenue North. It’s not known what plans Taylor will have regarding a new arena, with the 83-year-old owner telling Sports Headliners awhile back to ask the question of Rodriguez and Lore. At that time the ownership transition was on track.
Target Center is the 29th oldest NBA arena, exceeded in age only by venerable Madison Square Garden in New York. Privately financed by original Wolves owners Marv Wolfenson and Harvey Ratner, Target Center was built with a budget conscious approach and opened in 1990.
The facility doesn’t begin to compare with other modern palaces in the league that are creating significant revenue returns for team owners and communities. Technology and other innovations have considerably improved the fan experience at NBA venues since 1990. Customers want to be entertained in every way imaginable—think something like an axe throwing room in the arena, a premier seating section where only fans of the home team sit, high tech gambling opportunities in the building or at a casino down the street. As always, sight lines, proximity to the court and luxury experiences in suites and restaurants draw and retain customers whether they’re spending their own dime or the company’s.
Target Center was built on a small footprint. Because of that and its age, the building is limited in space for the basketball teams and the many other events using the arena. Eighteen-wheel trucks parked off-site have been needed for storage. If the Wolves had reached the NBA Finals, they would have been challenged to accommodate the many needs expected of the host venue by the league office. Target Center is the only arena in the NBA that doesn’t have a path going around the interior space to better facilitate infrastructure.
Land adjacent to the Farmers Market has long been a potential site for pro teams. The United soccer club wanted to buy land in the area and build a stadium. In the 1990s the Twins, looking to escape indoor baseball at the Metrodome, had the area on its list of possible sites for a stadium.
A former executive with an NBA team with knowledge of the Farmers Market area calls it a “pretty appealing” site for an arena. A big challenge will be buying up land from individual owners. Once the word is out the Wolves are interested, landowners are likely to “jack up” prices, the source said. However, because some owners in the area have changed in the last 25 to 30 years, he doesn’t expect them to be as unreasonable as when the Twins were shopping.
The location assets of the Farmers Market area start with the fact there is potentially open land, and the site is on the edge of downtown. Infrastructure including freeways are nearby and the area is served by light rail and commuter train. The site could also be promoted as a link between downtown and north Minneapolis, a connection that politicians and citizens have long criticized as not being in place for the betterment of people in both parts of the city.
It’s not clear whether the Rodriquez-Lore ownership would privately or publicly fund a new arena. Either way politics will play a huge role in whether their dream can be accomplished of building a facility that might cost $1 billion or more.
Minneapolis owns the Target Center, having acquired it from Wolfenson and Ratner in 1995. Several years ago, the city and the United couldn’t agree on some public support for a privately funded stadium for the new Major League Soccer franchise. Instead, club ownership made a deal more to its liking in St. Paul and built Allianz Field in the midway area of the city.
It’s known the city has limited financial resources to keep up with Target Center improvements and probably limited intent to help with a new arena. Members of the council are viewed by many Minnesotans as having anti-business positions and for taking controversial stances such as their spring ordinance for higher pay for Uber and Lyft drivers that almost ended badly needed service in the city for everyone from bar patrons to people with disabilities needing transportation for medical appointments.
“That city council is kind of crazy,” said the former NBA insider.
A former city insider said council members “don’t get it” as to where money comes from to run the state’s largest municipality. She cited a lack of awareness about how important city sports and entertainment venues are to tax revenues. During and after the pandemic and George Floyd phenomenon, the number of downtown workers and visitors dropped dramatically. A saving grace for city coffers, she said, are the ticket tax revenues generated by patrons at Target Center, Target Field and U.S. Bank Stadium.
Hennepin County, which funded Target Field, won’t be any slam dunk for help with a new arena either, the source said. Her opinion is the county has leadership “worse” than that of the city.
The state of Minnesota is likely the best source of public support (in whatever form) for a new arena. In the legislature there are those who understand that the cultural, tax and economic vitality sports, concerts, and other entertainment contribute to Minneapolis, the hub of the region. They understand how such venues benefit the hospitality, retail and transportation industries, including generating taxes and employment.
Support and funding for new venues is always a struggle and such important issues deserve public debate and transparency. Both the Twins and Vikings began pursuing new homes in the 1990s, and it was a long process. Target Field opened in 2010 and U.S. Bank Stadium in 2016.
Target Center opened about 34 years ago as the home of the Wolves. Xcel Energy Center opened in 2000 to house the NHL Wild. Now St. Paul is reportedly seeking as much as $300 million to renovate that building.
With the Wild committed to St. Paul, and the Wolves committed to Minneapolis, it could be that their future homes will be the” X” and a new arena in the Farmers Market area. History tells us neither will be accomplished soon.
Talking about the possibility of the Wolves’ plan to build near the Farmers Market, the former NBA insider said: “It can be done but it will be a huge political battle.”
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