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Author: David Shama

David Shama is a former sports editor and columnist with local publications. His writing and reporting experiences include covering the Minnesota Vikings, Minnesota Twins, Minnesota Timberwolves and Minnesota Gophers. Shama’s career experiences also include sports marketing. He is the former Marketing Director of the Minnesota North Stars of the NHL. He is also the former Marketing Director of the United States Tennis Association’s Northern Section. A native of Minneapolis, Shama has been part of the community his entire life. He is a graduate of the University of Minnesota where he majored in journalism. He also has a Master’s degree in education from the University of St. Thomas. He was a member of the Governor’s NBA’s Task Force to help create interest in bringing pro basketball to town in the 1980s.

Reusse Evaluates the Pro Teams, Gophers

Posted on December 4, 2009February 7, 2012 by David Shama

Using Wall Street stock trading terms, I asked Patrick Reusse to label several of the local teams with either “buy, hold, or sell.”  Here’s what the Star Tribune columnist and KSTP Radio host had to say during an interview early last week.

No surprise that the 10-1 Vikings receive a “buy.”  Reusse said vice president of player personnel Rick Spielman was “supposed to be the guy who ruined the franchise with his personnel decisions” in Miami but “he’s done well” with the Vikings.  Reusse described the team’s drafts as “okay” but found particular praise for the team’s free agent signings.  “Their personnel decisions have been exquisite,” he said.

While some may fret about the future beyond this season because of quarterback Brett Favre’s age (40), Reusse has optimism about the franchise’s future because of all-world running back Adrian Peterson (24).  He said as long as Peterson stays healthy the Vikings have a “winning formula.”

The Twins rate a “buy” also, and for more than on-field performance.  In 2010 Reusse predicts a second consecutive Central Division championship and a new contract retaining all-world catcher Joe Mauer.  He believes the pitching staff will be okay and the Twins will win easier than last season when they struggled all the way to a division playoff with Detroit.  The new ballpark is also an obvious asset.

He looks at the franchise’s marketing and evaluates it as a “wonderful job.”  Several years ago the Twins brand was suffering and talk included contracting the franchise.  Reusse said Twins home crowds now are filled with fans wearing team apparel in percentages that rival the Vikings fandom.

Reusse is intrigued with new Timberwolves basketball boss David Kahn who has shuffled players in and out of town like he owns an airline.  So far the results, 2-16, are the stuff of bottom feeders.

“I kind of like Kahn,” Reusse said.  “Anyone that arrogant is almost priceless.  He’s so sure of his intelligence it’s almost comical.  But wow!  It’s just horrible (on court results).  I don’t know how far removed they are from being a factor in town.  It’s a sell obviously.”

The Wild didn’t make the playoffs after last season and might not qualify for Stanley Cup participation in 2010 either.  The Wild reloaded last spring with the departure of the two leaders since the franchise started in 2000, general manager Doug Risebrough and coach Jacques Lemaire.

Opinion by many is that Risebrough and Lemaire didn’t leave behind a roster brimming with talent.  How to label the Wild made Reusse pause before settling on “maybe a hold.”  Then he said: “I don’t know. I think Jacques fooled us for a lot of years thinking they had decent manpower over there just because he was able to win half his games or a little more with pretty mediocre talent.”

Reusse went to the past when asked about Gophers hockey.  He said he was the first in town to “start making fun” of coach Don Lucia after the famous Holy Cross loss.  That was a signature defeat for the Gophers who had been ranked No. 1 in the country during the 2005-2006 season.  In the NCAA playoffs the Gophers lost to the No. 15 seeded Crusaders in overtime.

This season’s Gophers haven’t impressed much either, dropping from the national rankings and compiling a 5-8-1 overall record, 3-6-1 in the WCHA.  The record includes five losses at Mariucci Arena. “That place over there has got 3,000 empty seats every game,” Reusse said.  “They’re happy when they split with Bemidji State on their home ice.  That’s a sell.”

The Gophers have a football palace in TCF Bank Stadium.  But Gophers football coach Tim Brewster has been a Reusse target for three years.  “I think it’s pretty clear where I stand on coach Brewster, so that’s a sell,” Reusse said.  “I just want to hear one sincere sentence from the guy and I’d have a better attitude about him.  It looks like he’s brought in some athletes, but… scattering a few athletes here and there is not the answer.  Changing your coaching staff every 10 minutes isn’t the answer either.  I don’t see a big turn around that would cause me to say buy, but boy, they get the right guy in here it’s a buy because that stadium…(puts the program on a higher level.  You should be able to hire a big time coach, I think. …There’s no excuses any more.”

Comments Welcome

Worth Noting

Posted on December 4, 2009February 7, 2012 by David Shama

Gophers athletic director Joel Maturi is a Minnesota native and plans to live here after he retires.  At the end of the 2009-10 school year Maturi will have two years remaining on his contract.  Maturi told Sports Headliners he doesn’t plan to be involved with the process of selecting his successor.  His integrity and openness with people inside and outside the athletic department is much admired.

Point guard Jai Lucas, who was recruited by the Gophers, has transferred from Florida to Texas and will play for the Longhorns this season.  He’s the son of former NBA star John Lucas.

The Gophers women’s basketball team opens its Big Ten season on Sunday at home against Penn State.  Coach Pam Borton, starting her eighth season at Minnesota, has a winning percentage in conference games of .629, fourth best in the league.

Former Twins pitcher Johan Santana will make $19.8 million next season with the New York Mets, according to USA Today Sports Weekly.  The publication reported that Santana will earn $24.3 million in the final season of his contract in 2013.

Santana’s teammate and former Twin Luis Castillo, 34, is still on the Mets roster and apparently a candidate to be the team’s second baseman next season.  Castillo hit .302 last season after batting .245 in 2008.

Former University of Minnesota quarterback Marc Trestman made a place for himself in Gophers history when he recently coached Montreal to the Grey Cup title.  Bud Grant, who played for the Gophers, and Dave Skrien, a former Gophers assistant football coach and player, also coached teams to Canada’s Grey Cup title.

Six MIAC seniors have been invited to play for the North team in tomorrow’s inaugural Division III Football Senior Classic in Salem, Virginia. The players are Bethel cornerback Tim Cornish, Bethel wide receiver Joel Quick and Bethel outside linebacker Nathan Voronyak, Concordia offensive tackle John M. Anderson, Hamline placekicker Derek Johnson, and St. Olaf linebacker Adam Concannon. The game will feature 90 seniors from NCAA Division III teams

Six-foot, seven-inch Derek Boogaard is not usually the third-tallest player in a hockey game, but he was late last month when the Wild faced Boston’s Zdeno Chara, 6-9 and John Scott, 6-8.

Cottage Grove native Dan Sova was named the USHL’s Defensive Player of the Week after earning six points and a plus-eight rating for the Waterloo Black Hawks last week.

Former Wild forward Marian Gaborik, now with the Rangers, led the NHL with 21 goals through November, and was named the league’s third star of the month.

Rochester’s Raphael Butler and Joey Abell of Coon Rapids will fight for the Minnesota heavyweight title (first such bout since 1977) on tonight’s boxing card at Target Center.

Comments Welcome

Reusse Talks Retirement, Feuds & More

Posted on December 2, 2009February 7, 2012 by David Shama

Like him or not, every sports fan in this town has known the name Patrick Reusse for decades.  Knowledgeable, opinionated and, yes, at times irreverent, Reusse has commanded attention for more than three decades but he told Sports Headliners his days at the Star Tribune and KSTP Radio could be ending in a couple of years.

Reusse, 64, talked last week about his career, writing style, feuds, addictions and more during a candid interview where he answered questions in detail, and often with self-deprecating humor.  For years a full-time columnist with the Star Tribune, he now writes two columns a week because of the opportunity to host a Monday-Friday morning radio show on KSTP-AM 1500.

“Patrick Reusse & Company,” which airs from 5:30 a.m. to 9 a.m., debuted in January. The show has Reusse out of bed by 3 a.m. work days and welcoming an occasional afternoon nap.  Writing Thursdays and Sundays for the Star Tribune, Reusse now only attends assigned sports events and often avoids night games.

“The hardest adjustment is only being a two days a week columnist because you kind of feel like you’re out of it a little bit, but there’s no way I could have maintained my newspaper schedule and do this radio,” he said.  “I am 64 years old. … Frankly, this radio is a lot harder than writing four or five columns a week. That had become such a habit.  It was just something I looked forward to.  The radio, it’s a grind.”

Reusse signed on for the Monday-Friday show knowing what he wanted the product to sound like.  “It turned into what I wanted it to be and if it works, fine,” he said. “If not, what the heck.  (It’s) a current events show, with numerous segments, lots of interviews and not taking phone calls. …A morning show, it’s got to be newsy, sportsy, and have traffic updates and stuff.  You’re changing topics every eight minutes.”

Just like his approach for years with the newspaper column, Reusse decided to make the KSTP show appealing to his No. 1 target demographic–himself.  “My audience is me and as I said when I took the job I want a show that I could listen to,” he said. “There’s nothing that I could listen to in town when I was in my car in the morning, which wasn’t a lot.  But I just don’t like wacky, completely wacky.  And I don’t like full blown promotional WCCO: ‘Aren’t the Gophers great? They made 201 yards against Iowa.  We’re so proud of them.’  That homerism in all things radio.  I just want a kind of candid, quick hitting radio (show) with sports and news and politicians.”

Reusse had logged air time on KSTP for years but nothing that commands the commitment of his new Monday-Friday show.  The faltering and uncertain economics of the newspaper industry impacted his decision as he pondered his future livelihood.  But he was also curious to see how he would do hosting a show like “Patrick Reusse & Company” and so he agreed to a three year contract with KSTP.

“When the contract is done, I am probably done, both here (Star Tribune) and there,” he said.  “I’ll be 66 and hopefully I will be able to retire then.  I don’t know.  I would like to keep writing in some form.  I enjoy the writing as much as I ever did but it’s certainly not the same job it used to be.”

Reusse didn’t say what his combined income is from KSTP and his part-time work with the Star Tribune.  The total is believed to be in six figures and Reusse said that despite less compensation from the Star Tribune his total income remains similar to when he was a full-time columnist and worked part-time on radio.

“I am doing okay, but somehow my wife (Katy) and I have managed to stay in a situation where I still have to work two jobs,” he said.  “I don’t know how we’ve done it, but it’s quite a feat.”

Awhile ago the Reusses remodeled their suburban Minneapolis home, increasing the mortgage and adding to another financial burden– the swimming pool that came with the house when Reusse bought it in 1988.  “That’s worse than having five kids,” he said.  “I can’t plead with people enough not to have a pool.  If you’re looking for financial well being, don’t have a pool.  That’s my advice.”

Reusse said his columns are often more oriented toward reporting and feature writing than they are opinion pieces.  He strives for reaction including a response from readers of “Gee, I didn’t know that.”

The columns do frequently have an “edge” to them.  Reusse doesn’t advocate soft approaches to opinions when he puts them in print. “Don’t pull a punch,” he said.

Reusse admits some readers see him as a “negative SOB.”  He writes what interests him and hopes for reader reaction, whether it makes you scream, laugh or just “feel good about some other human being.”

Comments Welcome

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