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Category: Stadiums

All Get a Say in U ‘Barn’ Changes

Posted on August 13, 2018August 13, 2018 by David Shama

 

Williams Arena is 90 years old. It’s one of the most storied basketball venues in America and a huge part of this state’s sports history. The building’s raised playing floor is unique and a focal point of the arena that opened in 1928.

The new look (photo courtesy Minnesota athletic communications)

As of this summer that floor has a new look with a gray-white paint job. Included in changes is floor signage more prominently referring to “The Barn,” the building’s nickname.

The floor has gone through various looks in the past, and the change now is dramatic. A half century ago the oak floor had a simple gold-like look, with signage limited to a block M in the center jump circle. More recently the floor has been a mix of gold (aged yellow?) and maroon, with the former having the emphasis.

The old look (photo courtesy Minnesota athletic communications)

The new coloring’s intent is to provide a “barn replica” appearance, according to Athletic Department spokesman Jake Ricker. Gone is the maroon border that contrasted sharply with the gold.

I am warming to the barn look but don’t time me with a stopwatch. Judging by photos, the change appears to create a lighter atmosphere in the arena. However, there is so much history and tradition to Williams Arena that my preference would be the simple oak colored floor of decades ago. To me, that appearance best honors the historic venue on University Avenue.

I never have liked references to “The Barn.” The building was named after the great Gopher football coach Dr. Henry Williams. Let’s honor Doc. We’re not rubes with eighth grade educations that play basketball in a barn. Students dressed as barnyard animals? Puh-leeze, not classy.

The Williams Arena floor needed renovation this year because of wear and tear. A bunch of folks at the U came up with and approved the design for the floor. It will probably be another seven to 10 years before renovation will be discussed again.

Ricker said although few fans have seen the floor yet, positive responses out-number negative. I reached out to more than 20 readers of my column for their take on the new look and “The Barn” nickname. They came back with varied views and emotions, with some reviewers saying they want to reserve final judgment until they can evaluate in person (thumbs up).

Here are many of the responses received by Sports Headliners (edited for brevity and clarity):

Jim Dutcher, former Gophers coach whose 1982 team won the Big Ten: “Anything they can ever do to update the building, I am all for it. If that includes the floor, go for it. …’The Barn’ is an affectionate term, not a derogatory term at all. For better or worse, people love ‘The Barn.’ “

George Dahl, a Gopher basketball fan since the early 1960s: “How long do you think a white floor at ‘The Barn’ will last before they spend more to redo it appropriately and maintain tradition? Whose idea was it? Terrible!”

Steve Hunegs, a season ticket holder since 1971: “I love the look. Reminds me of the simpler appearance of the (coach Bill) Musselman years (1970s). Of course the success of the basketball teams will enhance the look of the arena (even more). I have never cared for the nickname ‘The Barn.’ Dr. Williams was a great figure of Minnesota sports history and Williams Arena bears a certain historic power.”

Former Gopher and past season ticket holder Larry Overskei: “The color of the floor is much too light in color. A nice light oak would be preferred. Fans do not want to squint when watching a game. Creativity is sometimes overdone. Let’s just play basketball.”

Sam Sigelman, a Gopher season ticket holder: “Although I will miss the varnished dark maroon, I am open to the change and can’t wait to see the floor in person. While the nickname ‘The Barn’ emblazoned on the floor may be tacky to some, this is a much better outcome than the previous athletic director envisioned. I recall Mr. (Norwood) Teague openly discussing a new arena for men’s and women’s basketball. Considering this alternative, we should all embrace the new floor.”

Tom Klas, a fan for more than 45 years: “From the photos, it appears that the coloring of the lettering (on the floor) doesn’t match. ‘The Barn’ looks to be maroon. However, the balance of the lettering on the floor looks like it’s red. …And how is washed-out gray better than the traditional golden hue that is the coloring of the majority of basketball floors? To sum it up in two words: It stinks.”

Bob Klas Jr., Tom’s brother and a season ticket holder since 1973: “I wouldn’t miss Williams Arena if it were gone. I’m not one who is particularly nostalgic about its history, but unless and until it’s replaced, I think fans should embrace its uniqueness. So calling it ‘The Barn’ is fine with me.”

Pete Najarian, Gopher fan and former U football linebacker: “The new floor is beautiful. But…in my opinion we have pushed away from tradition on too many levels at the best school in the country.”

John Ferril, whose family were season ticket holders for nearly 30 years: “I like the name ‘The Barn.’ It gives it character. I like arenas and stadiums to have nicknames that are more reflective of the people, location, team and sponsors. Names like the ‘The Swamp,’ ‘The Shark Tank,’ ‘The Vault’ and my favorite, ‘The Igloo.’ As far as the new floor…it will take some getting used to. The white looks like a sheet of ice, like a hockey game can break out at any moment. Should be interesting to see in person for the first time, but quite honestly, the reality is that I don’t care what the floor looks like, just what the team on the floor looks like!”

Blake Hoffarber, former Gopher and now season ticket holder: “I think it looks pretty good. I like the fact that they put in ‘The Barn’ (lettering). I think that is what gives it character and what a lot of us fans know it as. I still wish the floor was raised as high as it used to be before my senior year, but it’s still one of the best places to play in the Big Ten!”

An anonymous Gopher season ticket holder since 1976: “My first reaction was not positive, looks like Mariucci Arena. I want to reserve judgment until I see it in person. I always thought the former floor was one of the best in the Big Ten. Maybe they should have had a fan survey to get a consensus before just coming up with such a drastic change. I haven’t talked to anyone who has had a positive reaction.”

Denny Schulstad, former season ticket holder: “There are modern professional stadiums and venues in other colleges, but none are as historic or mean as much as Williams Arena. I well remember the state basketball tournaments played there with people almost hanging off the rafters. The improvements made there have made it much more comfortable while still being historic. Yes, keep the name (‘The Barn’) and put it on the floor. We love it!”

Mark Lundgren, whose family has had season tickets for more than 50 years: “I’m not a fan of the light color, maybe it’s the lighting on the photos. I do embrace the history of the building and like ‘The Barn’ script (lettering). I also think it would have been better to keep the maroon band around the court. I’ll withhold judgment (about the floor) until I’m able to see it in person. More concerned with the team’s play than the floor!”

Bill Robertson, sports marketing expert and WCHA commissioner: “I like the new look overall. ‘The Barn’ is an iconic landmark on the University of Minnesota campus and that term resonates with the rich history of Gopher basketball. I applaud the move by Minnesota athletics in including floor lettering with the words ‘The Barn,’ as new traditions will be helpful in building a robust fanbase and generating more interest in the program overall.”

Tim Kelley, a Gopher fan for more than 30 years: “I like the new floor. I want the U to keep Williams Arena, but the U needs to find ways to update it. I’m guessing a new floor was an inexpensive way to update the arena. I’m fine with the U referring to the arena as ‘The Barn’—that’s the way most people refer to the arena.”

Mike Wilkinson, a Gopher fan since the 1950s: “I’m okay with the new look and ‘The Barn,’ which is a moniker that has been around for several decades and even has recognition outside of Minnesota.”

Adam Katz: “I think ‘The Barn’ concept while charming, hurts recruiting. The Twin Cities…is a destination to build a life after graduation as it is a center for Fortune 500 companies.”

Pete Hoffman: “I saw the new lighter floor on the news and it looks good. I think the goal was to brighten up the place. The U either needs to torch the place, or learn to embrace its age and history as an asset. Kind of like Wrigley (Field) and Fenway (Park).”

Comments Welcome

Battle for Fans Tight in Twin Cities

Posted on May 21, 2018May 21, 2018 by David Shama

 

On a gorgeous Sunday yesterday we got a reminder about our crowded sports marketplace. The Twins and United played outdoors, while the Lynx opened their season indoors at Target Center.

The Golden Gophers and our seven pro teams (add in the Saints, Timberwolves, Vikings and Wild) often butt heads on the same day. The winners are Minnesota sports fans who have a plethora of professional and Gopher teams to follow in a society that thrives on choices and variety in everything from autos to wieners.

This area’s sports smorgasbord is among the most diverse in the nation. We also rank at the top with our lineup of (mostly) modern venues: Allianz Field, CHS Field, Target Center, Target Field, TCF Bank Stadium, 3M Arena at Mariucci, U.S. Bank Stadium, Williams Arena and Xcel Energy Center.

Ask the business side leaders of Minneapolis-St. Paul teams how they view all the competition from one another, and then get ready for a politically correct answer. They will tell you how great it is to have a rich sports landscape and that all the teams can be successful financially. The stock answers will include how they cheer for each other and wish for success by all.

Kumbaya? Maybe.

Truth is, if you eliminated several of the teams, popularity and box office success would increase for at least some organizations. Last Sunday the Twins drew 28,577 fans and the Lynx attracted 13,002, according to the Star Tribune. Despite playing in spectacular weather against border rival Milwaukee, the Twins missed a sellout by about 10,000 customers. The Lynx, in a seaon opener celebrating last year’s WNBA title and playing a top team in the Sparks, had over 6,000 seats that went unsold. The United reported a sellout audience of 23,117 at its temporary home at TCF Bank Stadium.

At 3.5 million, this is one of the 20 largest metropolitan areas in the country and that large population helps to support all of our entertainment options, but imagine if neither the Twins, nor the Lynx, or United, had box office competition in the spring and summer. What if the Gophers didn’t have to battle the Vikings, Timberwolves and Wild for football, basketball and hockey customers?

Some operations get hurt in this crowded sports marketplace that includes a battle not just to sell tickets but also to generate revenues from suites, sponsorships, venue and broadcast advertisers, concessions and merchandising. Despite four WNBA titles in seven years, the Lynx work hard to sell tickets including in the playoffs. The Timberwolves and Gophers, even with infrequent successes, have histories of disappointing their fans. Support for these teams can be iffy and conditional.

You can add the Twins to that list. They and MLB also face the problems of inclement weather, lengthy games and slow pace of play.

U.S. Bank Stadium

The Vikings win any and all popularity contests here. With a winning team and fabulous venue in U.S. Bank Stadium, the Vikings can withstand any number of competitors for the sports dollar in this marketplace. The NFL, despite its infamous reputation for head trauma, remains at the top of the American sports kingdom including in Minneapolis.

The Wild has produced competitive teams but little to cheer about in the playoffs. The organization, though, excels at customer relations and is in sync with the rabid hockey market in Minnesota. Hockey fans have a special passion for their sport and the Wild has never seriously broken the bond with its fanbase.

It’s niche loyalty that serves the Saints, too. The local independent baseball franchise’s shtick has branded the Saints as entertainment first, winning second. Comedian Bill Murray is an owner and there seemingly is no end to the gimmicks in the organization’s marketing plan. The Saints do it right, including dividing up their CHS Field seat allotment into thirds for season tickets, groups and individual sales.

Saints games are family friendly and tickets inexpensive compared with many of the offerings in this market. Affordable pricing is part of the United’s strategy, also. The second-year Minnesota MLS franchise is aiming to fill its stadium with what executives see as an unfilled opportunity to satisfy the existing and growing soccer interest in the state.

Part of what’s fueled the population growth in this area is an increasing immigrant population. Many of those newcomers love the “world’s sport”—soccer. A lot of immigrants are young and like other Minnesota millennials have grown up playing soccer.

Millennials, though, are an elusive target for some sport marketers. Baseball, football and golf all want to score with millenials who have a reputation for short attention spans. Ask a millennial if he watched a Twins game, or even the Vikings, and a predictable answer is he opted for a 25-second video recap.

For now at least there isn’t any downsizing in this busy sports marketplace that includes the Minnesota Whitecaps, the women’s pro hockey franchise that has been around since 2004. Leaders announced last week the Whitecaps are joining the National Women’s Hockey League. That’s the highest level of American women’s professional hockey, so we’re big league in that, too.

Expansion of the sports menu appears likely with Minneapolis-St. Paul trading the 3M Championship senior golf tournament for a PGA Tour event starting in 2019. More competition for the sports dollar locally but another option for the consumer.

Comments Welcome

Pack My Bags, Sports Trips Beckon

Posted on May 15, 2018May 15, 2018 by David Shama

 

I need to credit Jay Buckley’s Baseball Tours for today’s column idea. The company is promoting a September weekend in Seattle where customers can watch the University of Washington Huskies, Seattle Seahawks and Seattle Mariners—and I am tempted to sign-up.

I’ve always wanted to visit Seattle and the surrounding area. High on my wish list is seeing a UW game at iconic Husky Stadium overlooking Lake Washington. The venue is among the more revered in college football.

I am always up for visiting stadiums and arenas. My wife doesn’t share the same curiosity and enthusiasm, but she didn’t balk Sunday when I suggested stopping in Jordan, Minnesota to have a look at the “Mini Met.” First time visitor, but planning to go back and see the hometown baseball Brewers.

I give my wife a thumbs up for a planned trip to Athens, Georgia this fall. Her niece and husband will be hosting us for the Georgia-Auburn football game. I’ve always wanted to sample the hoopla of an SEC Conference football game and my day arrives on November 10.

I am excited to see the gameday atmosphere and the competition on the field between the Bulldogs and Tigers, two teams that could be in the chase for the national championship. And the anticipation of this trip also involves a stop in Atlanta to see the College Football Hall of Fame. I have visited the halls of fame for pro football, baseball, basketball and hockey but not the college shrine in Atlanta where there is sure to be some Golden Gophers memorabilia.

With inspiration from the Jay Buckley folks and my wife, I am listing below baseball, basketball, football, golf, hockey and tennis trips I am all in on—time, money and other priorities allowing.

Baseball

Cooperstown. I made a visit a long time ago and have always wanted to return. I could wander the halls of baseball’s shrine for days, and the town of Cooperstown is a charmer.

Fenway Park

Fenway Park. The quirky home of the Red Sox has beckoned for years but despite a couple of trips to Boston I have yet to experience Fenway. Great town, great food and the basketball hall of fame is only a few hours away. Sign me up now.

AT&T Park. I haven’t been to San Francisco since the Giants opened their beautiful waterfront stadium at 24 Willie Mays Plaza. Give me a couple of days at the park, and then on to the wine country a short drive away.

Basketball

I have seen games in Madison Square Garden and the old Boston Garden so I am happy to check those off my list. NBA teams change venues so fast that 28-year-old Target Center falls into the “grandpa” category. The league doesn’t have any venues that make my heart pound so I will stick with the college scene.

Phog Allen Field House. This isn’t where the first peach basket was hung, but Wilt Chamberlain played there for the Jayhawks and the address is 1651 Naismith Drive. A “Beware of the Phog” banner looms on the north end of the court. “Rock, chalk, Jayhawks!”

Cameron Indoor Stadium. Duke’s home arena would top most any poll of college fans for a “must-see” venue. You can count on my vote. It’s kind of crazy that this place doesn’t even seat 10,000 but is referred to as a stadium. Seems like the Dukies have almost that many championships.

Football

This is where the list could get unmanageable, but here is my Fab Five.

Bryant-Denny Stadium. The home of the Alabama Crimson Tide probably ranks No. 1 on any list of future trips. I hear part of the gameday presentation includes a video clip of Bear Bryant growling, “I ain’t nothin’ but a winner.”

Michie Stadium. It’s been a long time since I toured West Point and I’ve never seen the Black Knights of the Hudson play in their football home since 1924. That has my attention and needs to change.

Rose Bowl. I saw Minnesota defeat UCLA, 21-3, in the 1962 Rose Bowl. Very sad the Gophers haven’t been able to earn their way back to one of the most majestic venues in sports. I am ready to return to Pasadena without them.

Lambeau Field. I write this with embarrassment. Never been to Lambeau but I will change part of that in June when we visit the stadium—while wishing it was fall and the Packers were playing.

Husky Stadium. We covered this in paragraph two, but permit me to add how cool it would be to arrive at the stadium via boat on Lake Washington. Prefer by yacht, if not asking for too much.

Hockey

Bell Centre. This choice is a little tricky. Let me explain. Years ago I was at the Montreal Forum, referred to by many as the “most storied building in hockey history.” But the Forum has been in decline for a long while and the NHL Canadiens have made the Bell Centre their 21st century home. So while I feel no urgency to see the Bell, a trip to Montreal rekindles memories of the Forum. Then, too, Montreal is the closest you come to experiencing a European city while still in North America. My wife likes that.

Tennis

Wimbledon. I have been a tennis fan and player most of my life. My wife loves London. What else is there to say?

Golf

The Masters. No golf event gets me in front of the television with more passion and pleasure than the Masters. It’s not just the great tradition and the gorgeous golf course. The April tournament signals to Minnesotans the snow season will end soon.

Amen.

Comments Welcome

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