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Category: Stadiums

New Vikings Stadium Deserves the Hype

Posted on August 29, 2016August 29, 2016 by David Shama

 

Sportswriters are allowed to be homers—and infrequently amateur comedians. Yesterday was a rare opportunity to take a swing at both.

Experiencing U.S. Bank Stadium for the first time was a crash course in civic pride. The new home of the Vikings is an extraordinary structure of glass and steel that’s going to be drawing regional and national attention to Minneapolis for years. Even grade schoolers know the outcomes of NFL exhibition games are meaningless, but yesterday’s Vikings-Chargers preseason event made history. The Vikings played their first ever game in a space-age facility that makes their previous homes look primitive.

Teddy Bridgewater (photo courtesy of Minnesota Vikings).
Teddy Bridgewater (photo courtesy of Minnesota Vikings).

Let’s start at the beginning of my day Sunday. It was a 25-minute cruise from Eden Prairie to downtown. All went well except for the driver on 35W who signaled left for about a minute, then turned right. Fooled me. It was kind of like Teddy Bridgewater “breaking ankles” on the Chargers when he made that long first half run.

My parking plan went haywire when I discovered the lot I used three years ago for games at the Metrodome no longer existed. I didn’t investigate but the guess is the property is dedicated to new housing on the east side of downtown.

At 10:30 a.m. there was a lot of street parking within eight blocks or so of the stadium. I pulled into a spot, but then changed my mind. A wine-and-cheese foursome standing near their car sneered at me when I asked about the cost for meter parking.

“Twenty-five dollars,” said a lady who was too important to make eye contact with me.

I drove to a surface parking lot on Ninth Street and Third Avenue. This location turned out to be a “nice bonus” for my physical conditioning. Instead of the expected 14-block round trip walk I planned before leaving home, I logged out at closer to 22 blocks by day’s end. I paid a $15 parking fee for the privilege.

On my walk to the stadium I didn’t encounter any of the reported $50 and $75 parking charges but that wouldn’t be a surprise. I did talk with a man on the street selling game tickets who was asking the face value of $180 each for the lower level seats. There was that kind of demand for exhibition game tickets yesterday—with the Vikings attracting a record crowd for a home preseason game.

As I walked to the new stadium I remembered attending the first Vikings regular season game ever at five-year-old Metropolitan Stadium. The 1961 NFL expansion franchise Vikings were a curiosity back then. They were hardly part of the city and state’s DNA as documented by the 32,236 fans who attended the game and saw the Vikings upset the legendary Chicago Bears 37-13. Vikings fans don’t take that crowd count with too much shame. The next week the Purple travelled to Dallas where the announced attendance was 12,992.

Metropolitan Stadium was a baseball facility that out of necessity doubled as a football venue. Even the best football seats were so far from the field that binoculars were an option. The Bloomington stadium did have its charm, though, including early days when customers parking east of the building walked through corn fields to arrive at the gates.

The Metrodome was a football facility that doubled as the baseball home of the Twins. When the Metrodome first opened, everyone knew it was a low-budget facility but there was excitement about it being one of the few domed stadiums in the country. The Metrodome infused the Twins and Vikings with new revenues, and maybe saved one or both franchises from relocating. Its Teflon-coated fiberglass roof guaranteed fans that games would be played regardless of the weather, and the noise inside provided a rousing home-field advantage in the World Series for the Twins and in big games for the Gophers and Vikings. With its air-supported roof, the dome even produced cheap thrills for patrons when wind gusts shot them through the exit doors and out toward the street.

The Purple Palace that opened to Viking fans yesterday is on the burial site of the Metrodome. It is not your grandfather’s Met, or mother’s Mall of America Field. The facility is imposing on the outside—looking like a giant Norseman’s ship navigating its way to the new world. Inside what fans will care about most is how well they can see the action on the field and what their total stadium experience will be.

U.S. Bank Stadium
U.S. Bank Stadium

Looking west from the press box the view is a knockout. The press box is located on the stadium’s third level with views of the glass-enclosed west end and downtown. That glass and the plastic covering much of the roof made sunglasses welcome yesterday and delivered on the promise of an outdoor feel in an indoor stadium.

How impressive is that to be in a temperature-controlled covered stadium looking at a sun-splashed field?

The west and east ends of the stadium have King Kong size video screens providing vivid looks at what’s happening on the field. With over 66,000 seats not every customer can be on top of the action, but U.S. Bank Stadium seats are pitched high to provide proximity to the field. Some of the seats are 41 feet from the front row to the turf. By contrast, you might do a little vertigo with $59 nosebleed seats, but that’s to be expected in a large venue.

Fans will meander around the inside and outside of the stadium. They can walk the concourses, see views of the field and choose from an imaginative and varied number of food and beverage options. A must-stop for many customers is the Vikings Voyage located in the northwest corner of the stadium. The free admission area offers experiences like catching passes while wearing a virtual reality Vikings helmet and hitting a tackling sled measuring impact force.

Fans can use the new Vikings app on their smartphones to enhance the stadium experience with all kinds of information. There are 1,300 Wi-Fi access points, 2,000 HD TV’s and 30,000 square feet of video displays inside and outside of the stadium. More than $60 million was spent on technology throughout the stadium.

The building has seven levels and includes 430 concession points of sale, 37 escalators, 11 elevators, 979 restrooms, 350 pieces of commissioned art, 250 photographs—and the list of amenities, things, goes on and on.

Yesterday fans roared their approval of the new stadium and the Vikings…kind of like a bunch of excited kids set to make their first blow on the Gjallarhorn. There were purple-clad fans everywhere and at kickoff the team and building were greeted with a standing ovation. Decibel levels were attention getting, and this was just an exhibition game. Wait until the Packers come west to Minneapolis and visit the Wilf palace for the first regular season game September 18!

I’m sure there were some grouchy and even disappointed fans yesterday–always are. Maybe they thought it took too long to move through security into the building. Some customers had come expecting the five massive pivoting doors to be open but they were closed on a sultry day to maintain a 72 degree inside temperature. Reportedly lines were long at some concession stands, and I won’t try to tackle the subject of whether there were any bathroom issues.

But dang, the Vikings won, the place was packed, and the Vikings have a magnificent home that can work its way through a lot of opening day snags. What ruled yesterday were smiles galore and thumbs up from fans.

Even the often cynical media is mostly positive about the stadium. From Forbes to Sports Headliners, the reviews have been glowing.

Perhaps the best line of the day was from the fan who held up this sign: “You should be here.”

Comments Welcome

Does U Need to End Thursday Games?

Posted on August 26, 2016August 26, 2016 by David Shama

 

The opinion here is the Gophers need to fix their problem of opening their home football schedule on Thursday nights.

U.S. Bank Stadium
U.S. Bank Stadium

Next Thursday evening the Gophers play Oregon State at TCF Bank Stadium while less than two miles away the Vikings host the Rams in the second football game ever in the $1.1 billion U.S. Bank Stadium. While it’s only an NFL exhibition game, your average Minnesota elementary school sports fan knows the Vikings are much more popular than the Gophers.

And it’s not just the Vikings the Gophers will compete against for attention next Thursday evening. The Twins will play the White Sox downtown that night—just a long walk from U.S. Bank Stadium. The St. Paul Saints also have a home game, and Canterbury Park hosts its usual Thursday night racing. High school football teams also begin their seasons. The topper among attractions next Thursday is the eighth day of the Minnesota State Fair. Attendance for the day and evening combined might be a number approaching half the population of St. Paul.

“Nobody will be at home that night,” a friend and Gophers football season ticket holder said to me this week.

My friend will be at the Gophers game but others who might normally attend or watch on TV won’t. U athletic department officials will likely announce a crowd of 40,000 to 45,000 in 50,800 seat TCF Bank Stadium. Could it be a record low attendance in the stadium that opened in 2009? The smallest announced crowd to watch a game at the Bank is 41,062 for the Purdue game in 2012.

The last three years the Gophers have also opened their seasons at home on Thursday evenings. The last two years the Vikings played on those dates but their games were on the road—providing TV competition but not entertaining football fans a couple of miles from the U campus.

Tracy Claeys
Tracy Claeys

With a promising Gophers team and playing a potential national championship team, Minnesota drew a TCF Bank Stadium record crowd of 54,147 for its opener last year against TCU. This year the Gophers are down a reported 10 to 20 percent in non-student season ticket sales. There is a public wait-and-see attitude about new coach Tracy Claeys and the team. It’s a similar situation to 2013 when the Gophers were coming off a 2-6 season and drew an announced attendance of 44,217 for a game against UNLV. The Vikings played that same night in the Metrodome.

The Gophers are scheduled to play future Thursday night games at home in late August of 2017, 2018 and 2019. The Vikings will also be playing on all of those Thursday evenings.

How do we know?

The NFL mandates all teams must play their fourth games of the exhibition season on a Thursday, 10 days prior to the beginning of the regular season. Those Thursdays usually come in late August, or this year September 1. The league schedules each franchise’s first three preseason games. Teams are told who they will play and where for the first three games. The fourth game and opponent are determined by each franchise. Teams play two home preseason games and two on the road. If the Vikings have been told by the NFL that two of their first three games are on the road, they will schedule the fourth game at home—up against the Gophers.

The Vikings aren’t changing their scheduling. The Twins, with 81 home dates each year, may also be playing at Target Field on future Thursday nights. The Saints, Canterbury Park and high school football are lesser entertainment rivals for the Gophers at the box office and provide no TV competition.

The Gophers and State Fair authorities made an agreement before TCF Bank Stadium opened, which resulted in all these Thursday night games. The agreement runs through June 30, 2022, and it states that any Gophers home game prior to Labor Day will be played on a Thursday evening. A U spokesman said he isn’t aware of any discussion to change the agreement.

The reason for the agreement is that during the State Fair drivers can park their cars for free on the University’s Minneapolis campus and ride free buses to the fairgrounds in nearby Falcon Heights. The Gophers usually play their home schedule on Saturdays but because of larger fair-going crowds on the weekends, U officials agreed to switch their games to Thursday evenings to better accommodate fair customers.

The existing agreement inconveniences fewer fair-goers but it’s not a winning policy for the Gophers. Fans have to fight rush-hour traffic to attend Thursday night games. Next Thursday those who choose light-rail will likely find cars jammed to the max with everyday commuters, plus Gophers, Vikings, Twins and Saints fans. Fans at home have to make viewing choices between the Vikings and Twins games that start about 7 p.m. and the Gophers game at 8 p.m. Then, too, fans and companies with season tickets and suites for both the Vikings and Gophers face an obvious conflict with the two teams playing at the same time.

There’s no doubt the Gophers could maximize revenues from ticket sales, concessions, parking and perhaps other sources if they were playing Oregon State on Friday night or Saturday afternoon next week.

It’s highly unusual for the NCAA to allow teams to start their seasons before the primary kickoff to college football which begins on Thursdays and continues into the weekend—so the Gophers probably can’t look at Wednesdays in the years ahead. Switching to a Friday night goes up against high school football but out of scheduling necessity the Gophers did that with success at the Metrodome.

Friday night or Saturday openers for the Gophers at TCF Bank Stadium in future years make sense. If U officials tell fair officials they need relief from the competition of Thursday nights it would be a smart move. Fair-goers can find their way to Falcon Heights without free parking on the U campus—even on a Saturday. It’s a safe bet the fair would survive and continue to set record annual attendance.

It should be documented, too, that Gophers fans park free at the State Fair and ride free buses to U football games after Labor Day.  That’s been beneficial for fans and the U athletic department.

Worth Noting

When entering TCF Bank Stadium next Thursday fans will be screened with a hand-held metal detector. This is a new security procedure for Gophers games and a best practice at other venues drawing large crowds. The hand-held device was used for Vikings games at TCF Bank Stadium the past two seasons.

Fans can ask new athletic director Mark Coyle about scheduling and other topics at the State Fair. He will be at the fair’s University of Minnesota Building at 3:30 p.m. next Tuesday. The building is located at the corner of Dan Patch and Underwood.

The Lynx, with the WNBA’s second-best record at 21-4, resume play tonight after the long Olympics break. The Lynx had four players on the gold medal winning U.S. team, and those additional minutes of travel, practices and games in Brazil are a concern. Lynx owner Glen Taylor said coach Cheryl Reeve has monitored WNBA game minutes for Seimone Augustus, Sylvia Fowles, Maya Moore, and Lindsay Whalen.

Time management for the Lynx’s four Olympians this season has been a priority. “She (Reeve) has come down like eight minutes a game (per player),” Taylor said.

Taylor, who also owns the Timberwolves, has spoken this summer to 40-year-old future Hall of Famer Kevin Garnett. Will Garnett retire or return for another season with the Wolves? “I have no new news,” Taylor said. “He hasn’t indicated to me if he’s made a decision or not.”

Comments Welcome

U Must Live with Stadium Decision

Posted on August 1, 2016August 1, 2016 by David Shama

 

While champagne corks pop all over town toasting the opening of U.S. Bank Stadium, there is one group that ought to be biting their collective fingernails.

The new stadium will ensure sellout crowds at gaudy ticket prices for Vikings games this season—inflating both the revenue streams and value of this town’s NFL franchise. The facility will also be used for all kinds of events in the coming months—from small parties to marquee concerts, from college baseball to rollerblading—and adds to the ballyhoo of this being “the people’s stadium.” A near capacity crowd could be present Wednesday night when the stadium hosts its first sports event, the soccer match between Chelsea FC and AC Milan.

The stadium’s design and features are so impressive the public is willing to buy tickets for tours of the building, while setting calendars months in advance for dates that aren’t first choices. Heck, U.S. Bank Stadium is such a success the Star Tribune reported last Friday the arena’s completion is contributing to a construction slowdown in Minneapolis.

There are a lot of winners gathering under the U.S. Bank Stadium big top, but one major loser is the Gophers. The University of Minnesota’s football program has mostly played second fiddle to the Vikings in this market for more than 50 years. The opening of U.S. Bank Stadium only widens the gap between the two entities that compete for the love and financial support of this state’s football fans.

The opinion here is the Gophers are always best positioned to market their product when playing their home games in the same facility as used by the Vikings. The Gophers broke their co-occupancy of the Metrodome with the Vikings awhile ago with the decision to build TCF Bank Stadium. At one time there had been discussion of the Gophers and Vikings sharing a stadium on the University’s Minneapolis campus, but U leaders didn’t want the mega-size required of an NFL facility and the busy traffic brought to campus.

TCF Bank Stadium opened in 2009. It’s a nice stadium, and the facility certainly trumps most of the dinosaur-aged football homes on other college campuses. But the facility is also problematic for the Gophers. Let’s count the ways.

U.S. Bank Stadium
U.S. Bank Stadium

U.S. Bank Stadium is going to be praised for some time as one of the most luxurious and fan-friendly stadiums in the world. TCF Bank Stadium can’t compete with that reality and image. Too bad because word is Gophers’ ticket sales are lagging after last year’s 6-7 season (2-6 in Big Ten games), and the loss of head coach Jerry Kill—the face of the program to Minnesota football fans.

There’s such a buzz about the new stadium it’s likely the Gophers could sell out multiple games this season if playing in that building. It’s probably fair to say every game on the schedule would attract more paying customers downtown than will show up at TCF Bank Stadium.

But it’s not just this fall and the next couple seasons where the Gophers and their fans will lose out for not signing on with the Vikings in a shared stadium. That facility has about 13,000 more seats for football than TCF Bank Stadium. Every game the Gophers play in the future that has high ticket demand will be a reminder of how many more fans could have been accommodated and U Athletic Department revenues generated by making U.S. Bank Stadium home.

Another problem is TCF Bank Stadium is an open-air facility, while U.S. Bank Stadium has a roof. Watching games outdoors is appealing to most fans in September, a little less so in October and then problematic for many ticket buyers and holders in November and beyond. The cold and snow didn’t keep Vikings fans away for late season games when the NFL team played at the Bank while their new palace was being built, but the Gophers don’t command that kind of passion and loyalty.

Look, for example, what happened in November of 2014 when eventual national champion Ohio State came to the Bank. It was a bitterly cold day on November 15, and despite the Ohio State brand name and the Gophers still being in the hunt for the Big Ten’s West Division championship, attendance was 45,778—about 7,000 under stadium capacity. The weather kept a lot of customers away, but in a covered facility the game likely would have attracted 55,000 to 60,000 fans.

Returning football to campus was promoted as a move to boost interest in the program. The results have been mixed. The Gophers didn’t sell out a single game in 2014, but last year—with the promise of Kill having his best team and playing a glitzy home schedule—Minnesota sold out multiple games and averaged a TCF Bank Stadium season-best ever 52,354 fans.

In the Gophers’ last seven seasons in the Metrodome they averaged 47,926 fans per game. During the first seven seasons since returning to campus—supposedly boosted by the honeymoon impact of a new home—the average is 48,980. Of course team success has a major impact on attendance, but during the last seven years in the dome and the first seven on campus Minnesota’s Big Ten records are nearly identical, 21-35 and 20-36. The conclusion is the Gophers didn’t gain much box office sales from being in their new facility.

More than 35 years ago the Gophers were struggling to draw fans when playing outdoors in Memorial Stadium but attendance jumped playing indoors at the Metrodome, their shared home with the Vikings. The first six seasons at the dome saw the Gophers averaging 54,898 fans. In the six prior years at Memorial Stadium the average was 40,872.

It’s all but certain the Gophers could earn a big growth in attendance in the immediate seasons ahead if their home was downtown, only a few miles from campus. Public season ticket sales for 2016, likely to finish behind last year, no doubt would be a higher number in U.S. Bank Stadium. Student season ticket sales have been a disappointment at TCF Bank Stadium, despite the hype that an on-campus stadium would bring more undergraduates to games from nearby dorms, fraternities and sororities. Truth is the Gophers drew as many or more students to games at the beer-friendly Metrodome.

The Athletic Department is reportedly still working on paying down the debt of the $288.5 million cost of TCF Bank Stadium. At the dome the Gophers paid no rent and you can be sure the U would have been given a sweetheart deal to play in the $1.1 billion people’s stadium that includes large subsidies from the state of Minnesota and city of Minneapolis.

I didn’t favor a return to campus for outdoor football. I thought the U could put $288 million to better use while trying to build an elite Big Ten football program. Like how? Oh, maybe for a $190 million Athletes Village that the U is struggling to finance now. Or, paying $6 million or more annually to the best head football coach money could buy—plus dramatically expanding the budget for assistant coaches. The right coaches have far more to do with attracting the best players and building winning teams than bricks and mortar for stadiums, or practice facilities.

The long-term benefits of an on-campus, small capacity open-air stadium were over sold as a benefit to Gophers football. Yes, the Gophers have their own home and can retain all the revenues, but they receive all the expenses too. Yes, it’s nice to walk across campus to see a game but how many folks buy tickets to soak up that part of the college atmosphere? Yes, the Bank is used to host events like banquets, commencements, concerts and soccer but the stadium also sits on valuable land that the ever expanding Minneapolis campus could put to full-time academic use.

This season the Gophers have home games against (in order) Oregon State, Indiana State, Colorado State, Iowa, Rutgers, Purdue and Northwestern. Iowa fans are riding high after last year’s Big Ten West Division title and trip to the Rose Bowl. Our friends from the south will make sure the Bank has at least one sellout next fall.

Too bad because it didn’t have to be that way. U.S. Bank Stadium has the image, the amenities and the roof, plus one mega tenant in the Vikings. The Gophers, trying to compete against pro sports with a fragile product and small fanbase, can see the new building from campus but they’re on the outside looking in.

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