Stadiums – Page 32 – David Shama's Minnesota Sports Headliners

Twins Trend: Home Box Office Decline

Posted on August 1, 2014August 1, 2014 by David Shama

As the Twins move toward the close of another disappointing season on the field, club officials are concerned about more than losing 90 games again. They wonder about next year’s Target Field attendance.

General manager Terry Ryan was on WCCO Radio’s “Sports Huddle” last Sunday saying the Twins need to put a better “product” on the field. He expressed concern about losing the attention of fans like in the 1990s when home attendance slipped to averages of under 18,000 per game from 1995 thru 2000 with a low of 13,093.

After winning Central Division titles in 2009 and 2010, the Twins lost 99 games in 2011, then 96 each of the last two seasons. The 2014 club has a 48-59 record compared with 45-59 a year ago.

The Twins ended an embarrassing 3-7 homestand last Sunday when their problematic play included falling behind early in games. That was a characteristic of last year’s Twins and something club officials like team president Dave St. Peter wanted to see left in the past.

St. Peter was also a guest on WCCO’s “Sports Huddle” on Sunday and was asked if attendance could be a problem next season. “Any time you go through four straight challenging seasons it’s going to impact your business…it’s going to impact your ticket sales,” St. Peter answered. “We understand that. We’re going to need to re-establish, and frankly regain, that trust with our fan base and credibility.

“Ultimately at the end of the day that comes down to putting a team on the field that’s exciting and that fans want to come watch. We’ve had that going at times this year but never consistently enough, and then this homestand has been a struggle.

“It’s going to get better. There’s no doubt in my mind that the minor league system that we have today is going to produce a number of high quality players that are going to be a big part of turning this thing around. The question is when is that going to happen? I know our fans want and deserve it to happen sooner versus later.”

The Twins are averaging 28,267 fans per home game, according to Espn.com. That is fewer fans per game than the club averaged during its last season in the much disparaged Metrdome. In that final 2009 season at the dome the Twins averaged 29,466 fans per game. Then came the move to outdoor baseball and beautiful Target Field where attendance jumped to 39,798 in 2010 but has declined every year since with averages of 39,112, 34,512 and 30,588.

Going into this year the Twins had the luxury of renewing season ticket holders by offering the perk of priority for MLB All-Star Game seats. That won’t be on the table in 2015 and a season ticket base believed to total 18,000 at the most will likely decline. “From a season ticket perspective, I think it’s only reasonable to expect that they’ll probably suffer some level of decline,” a former sports executive with knowledge of the Twins operation told Sports Headliners.

The source, who has marketing expertise and didn’t want to be identified, predicts there is a bottom to how far attendance will fall. “I would be surprised if they went below 2 million fans (any time). What is great about Target Field (the environment and many amenities) will keep people coming out simply because of the experience of it all. Do they (fans) want to see a winner? Absolutely. Does winning make it easier to draw people to the ballpark? Of course it does.”

The Twins drew a Target Field low of 2,477,644 last year. The club’s last five seasons in the dome attendance was always 2 million or more, although from 1994 thru 2004 the Twins never hit the 2 million mark in home attendance.

This year’s attendance could total 200,000 or so less than last year, although the team does have attractive games remaining at Target Field against the Tigers and Angels with superstars Miguel Cabrera and Mike Trout, and the Athletics who have the best record in baseball.

It doesn’t seem likely the Twins, lacking talent almost everywhere, will suddenly become such a gate attraction that fans can’t ignore them between now and when the season ends in late September. And the Twins know that declining attendance can impact other parts of the club’s business including corporate sponsorships, merchandise sales and concession revenues.

The source referred to earlier describes attendance as the “lifeblood of pro sports.” He added, “Everything else is built on the foundation of attendance.”

Whether the Twins can significantly improve their on-field product between now and next season will have everything to do with how many season ticket holder accounts are renewed, the total number of fans that are in the stands and whether fans tune in games on radio and TV. The source is a supporter of Jim Pohlad and said the Twins owner is frustrated with losing, and willing to spend money on players.

“The truth of the matter is Jim desperately wants to win,” the source said. “He does care very much about the team and its success. He’s a fan. He’s at virtually every game. I think the Pohlads truly do get a bum wrap sometimes that they’re cheap. The reality is that Jim trusts people inside the organization—always has—to do their jobs. If they (Twins executives) come to him and say, ‘We should sign this guy, he can help us,’ I have every belief that Jim would say, ‘Go for it.’ “

Worth Noting

It’s been a rough few months for Dick Jonckowski, the Shakopee-based sports emcee and Gophers public address announcer. In April he was diagnosed with type 2 diabetes and in June the basement in his home was heavily damaged by water. In early July he was diagnosed with non-Hodgkin lymphoma and is receiving chemotherapy.

Jonckowski’s niece, Michelle Beisner, is married to Joe Buck, the Fox baseball play-by-play announcer, who invited Jonckowski to join him in the broadcast booth for the MLB All-Star Game in Minneapolis last month. Jonckowski couldn’t accept the invitation because he was in the hospital but Buck extended best wishes during the telecast.

Jonckowski told Sports Headliners his cancer is curable, and he appreciates the support he’s received from friends. “I’ve heard from people from all over the country,” Jonckowski said. “I should be fine.”

The basement at his house is being remodeled after the water damage and Jonckowski is planning to sell about 60 percent of his extensive sports memorabilia collection that for years has been kept at his home. He has about 80 boxes of memorabilia and likely will have a sale in late August.

No one has ever won the 3M Championship in consecutive years but 2013 champ Tom Pernice Jr. is optimistic he can change that. “My game is in a good place,” he told Sports Headliners yesterday. “My putting is in good shape and you need to putt well this week because you need to shoot low.”

Pernice said he is playing as well or better now than last year at this time. He finished tied for third in the recent Senior British Open, a tournament won by Bernhard Langer who will also be here for the 3M Championship that starts today and concludes on Sunday at TPC Twin Cities in Blaine. Langer has twice won the 3M.

Why hasn’t anyone won consecutively in the senior tour event here? “You know I have no idea,” Pernice said with a laugh. “Golf is really a funny game. Several players have won more than one time (but) it’s just the way it goes.”

Vikings coach Mike Zimmer after being asked yesterday to evaluate the coverage work of rookie linebacker Anthony Barr: “Coverage is great. He moves well. He’s got a good idea. Somebody was telling me that he takes copious notes in the meetings. He’s got pages and pages of them…so he’s very, very into trying to learn what we’re trying to do and teach.

“He’s got a lot of raw, athletic ability that helps in the coverage aspect of things. There’s times when he may pull off of somebody a little bit too soon…he’s got to do better at (that).”

The Jefferson Football Golf Classic is today at Dwan Golf Club in Bloomington. In 13 years the event has raised about $45,000 to assist 39 former Bloomington Jefferson High School football players with college expenses. Event organizers are Rich Bird, Dennis Kane, Stan Skjei and Larry Swartout.

Nate Hanson, the 27-year-old Chanhassen native and former Gopher, is a first baseman with the Twins AAA Red Wings farm club. He is hitting .247 with two home runs and 11 RBI in 77 at bats.

Josmil Pinto, who could well be the successor to Kurt Suzuki as the Twins starting catcher, needs work behind the plate and is only hitting .250 with five home runs and 18 RBI in 96 at bats with the Red Wings. Unlike Hanson, the 25-year old Pinto is on the Twins’ 40-man roster.

Writing for the July 30 Gopherillustrated.com, Ryan James reported that highly recruited DeLaSalle guard Jarvis Johnson lists Minnesota, Baylor, Michigan State, Maryland, UNLV, Wichita State, and Wisconsin as schools he has heard from the most this summer.

The Minnesota Senior Games begin today at the University of St. Thomas with about 1,500 athletes ages 50 and over participating. The games go through August 9 and events include 5k and 10k races, archery, badminton, basketball, billiards, bowling, cycling, disc golf, golf, horseshoes, pickleball, racquetball, shuffleboard, softball, swimming, table tennis, tennis, track and field and volleyball. Events will be held at sites in Bloomington, Eagan, Minneapolis and St. Paul. Athletes can qualify for the 2015 National Senior Games that will be held in Minnesota July 3-16.

Comments Welcome

Budget Didn’t Stop Retractable Roof

Posted on June 19, 2013June 19, 2013 by David Shama

Vikings notes from Winter Park:

Lester Bagley told Sports Headliners it wasn’t the extra cost of a retractable roof that resulted in a final decision to make the new Vikings stadium a fixed-roof facility. Estimates are a retractable roof would have added $25 to $50 million to the $975 million stadium cost but Bagley, the Vikings’ stadium drive leader for years, said the design that includes the largest pivoting glass doors in the world and other features allowing light into the facility are the right fit for this climate and gameday experience.

While Bagley didn’t offer specifics, he indicated the extra funding for a retractable roof was doable but he believes the new downtown stadium with its present design will be the “best in the NFL” when it opens in 2016. The doors will open to the outside plaza, and combined with windows and the partially transparent roof, there will be an outdoor feel to an indoor building.

With a retractable roof, the roof would be closed on many game days because of rain, snow, cold winds and temperatures. Games in late fall and early winter would almost certainly necessitate having the roof closed.

Regardless of weather, fans will have a consistent gameday experience in the climate-controlled facility. That experience will not only include natural light, but also the latest technology such as HD video boards and seating proximity to the field that will equal or surpass any facility in the NFL, according to Bagley. “We may also have a family section that could be alcohol-free,” he said.

Bagley also said the team’s September 29 regular season game in London against the Steelers will be a sellout in 84,000-seat Wembley Stadium. He expects thousands of Vikings season ticket holders to attend the game. The Vikings will send veteran defensive linemen Jared Allen and Kevin Williams to London in late July to promote the game.

Williams, who will be 34 on August 16, was asked about his future with the team after his contract ends following this season. “I would like to stay here (with the Vikings),” he said. “You always want to stay where you’re drafted at, but I know it’s a business and things happen, so just looking to having a good year and whatever happens, happens.”

He was noncommittal when asked if he will accept less money on his new contract. “We’ll see how the season goes. …”

Defensive tackle Shariff Floyd, the team’s first draft choice this year, could some day replace Williams. As the team practices this month, what advice does Williams have for Floyd?

“Pay attention. You got a lot of older guys in front of you that have done this…played the game. Soak it up. Enjoy it while you can and try to use it.”

Safety Harrison Smith had an outstanding rookie season but last year wasn’t without challenges for him. At times the demanding transition from college to pro football left him fatigued.

“I seriously thought I hit the rookie wall before the season started,” he said. “You just have to keep going and just keep working every day. There’s no way around it. You’re gonna deal with it. I am glad to kind of have that year past me.”

Worth Noting

Apple Valley’s Tyus Jones and Chicago’s Jahlil Okafor are likely to attend the same college and they have mostly similar schools under consideration, but not identical ones. This spring Jones’ mother, Debbie Jones, told Sports Headliners her son is considering Baylor, Duke, Kansas, Kentucky, Michigan State, Minnesota and Ohio State. Okafor’s schools are Arizona, Baylor, Duke, Illinois, Kentucky, Kansas, Michigan State and Ohio State.

Choosing a school outside the Big Ten could relieve hometown and home state pressure on both Jones and Okafor who are such good friends it will be a surprise if they don’t play together as freshmen in college a year from this fall. Baylor is a good guess for a “dark horse” to land the two prep basketball superstars. Baylor director of player development Jared Nuness is a distant cousin of Jones.

Angel Morales, Eddie Rosario, Miguel Sano, the three Twins prospects promoted last week from Class A Fort Myers to Class AA New Britain, have now played several games for the Rock Cats. Center fielder Morales is hitting .095 in six games, second baseman Rosario is at .313 in five games and third baseman Sano is batting .067.

The Twins opened a three game series against the White Sox last night by beating Chicago 7-5. Glen Perkins earned his 17^th save of the season, setting a career high after last year’s 16. The Twins have lost three of their last four series.

Brian Dozier ranks second among MLB second basemen in double plays with 51. Shortstop Pedro Florimon is third among MLB shortstops with 48 double plays. As a team the Twins lead in double plays with 81.

WCCO Radio “Sports Huddle” co-host and public relations executive Dave Mona was honored by his company, Weber Shandwick, at a Mall of America retirement party last night at the Mall of America. Among the guests was Mona’s radio co-host Sid Hartman. Mona formally retires from Weber Shandwick on July 1, although he will still do some work for the company.

The highest paid public employees in 40 of 50 states are coaches, according to a May 9 graphic by Deadspin.com. Included among the 40 states is Minnesota where Gopher football coach Jerry Kill and basketball coach Richard Pitino each reportedly earn base compensation of $1.2 million.

St. Thomas finished No. 9 nationally in the final Division III Learfield Sports Director’s Cup standings for school year 2012-2013. Other MIAC schools in the top 50 are Gustavus Adolphus at No. 36 and St. Olaf, No. 45. Concordia, Carleton and Saint John’s also placed in the first 100.

The 13-member MIAC is one of only three conferences to have 11 schools in the final standings. The Learfield standings measure each institution’s combined performance at national championship tournaments and events.

Comments Welcome

Lengthy Twins Games Test Interest

Posted on May 20, 2013May 20, 2013 by David Shama

I am back in a familiar spring habit regarding the Twins who after a laborious day at Target Field yesterday have now lost five consecutive games. The first several games of the season I am locked in for all nine innings but by this time in May my interest borders on apathy.

Here’s the problem: not only are many games too dang long, but the Twins don’t win enough games and hit enough home runs (next to last in AL). Translation: if the action isn’t compelling, then a three to four hour time commitment is often too much for me.

Major League Baseball knows despite the solid popularity of its sport, lengthy games are a concern. Yeah, other entertainment like football and basketball have increased dramatically in game times over the years but baseball is more problematic because it’s a very deliberate endeavor and the season is the longest of any in American sports.

In the 1970s the average MLB game was two hours and 30 minutes, according to a July 27 story last year by Bleacherreport.com. The article said since 2007 the average has not fallen below two hours and 50 minutes. Twins games dating back to May 11 of this year have clocked in at 2:45, 2:55, 2:51, 2:44, 3:26, 3:24, 3:53 and yesterday’s 3:15 which was 6:15 if you count a three hour rain delay.

Now compare that with the game times for the 1965 World Series between the Twins and Dodgers. Four of those seven games were played in less than two hours and 16 minutes. The longest was two hours and 34 minutes.

Patrick Klinger was vice president of marketing for the Twins through last season and was asked about baseball’s slowdown. “Twins games used to start at 8 o’clock on week nights back in the 60s. Even when I was an intern with the Twins back in 1986, games started at 7:35. Now they start at 7. They take so long.”

What happened? Innings breaks are longer to allow more TV commercials to pitch products and services, but the game has changed, too. Years ago starting pitchers often finished the game, working all nine innings. Now baseball has become a parade of pitchers. Managers even change pitchers more than once in the same inning. Add to that meetings at the mound between the pitching coach, pitcher, catcher and infielders.

Pitchers also work at various paces, including slow and slower while hitters can be cautious about looking over the pitches thrown at them. Think about Joe Mauer who seldom swings at the first pitch. Hitters often review five or more pitches before the ball goes into play.

MLB doesn’t want games played at a leisurely pace. Umpires are instructed to do what they can to make sure games are played efficiently. MLB obviously knows games lasting beyond three hours are a time commitment problem for fans including those attending a week night game. And it’s more than a three hour commitment because fans sometimes arrive an hour or so before the game and travel time has to be added in as well.

“What we wanted to do (at Twins games) was to provide the very best entertainment experience possible,” Klinger said. “We wanted people coming back often. If there was a long game (that) kind of slogged along I am not sure that provided the best entertainment experience. Are those people going to be as likely to return?”

Klinger said more likely to bring back the fans is a “good, crisp well played game” lasting about two hours and 30 minutes. He suggested that template is likely to have fans saying, “You know what? That was a lot of fun. Let’s go back next week.”

Klinger wrote in an e-mail that technology at the ballpark has enhanced the entertainment experience and during long games made the trip to the stadium more fun for fans. “Technology…now allows for huge video replay boards and social media opportunities inside the ballpark. In addition, there is much greater attention being paid to pregame ceremonies, between innings entertainment and music. It’s all designed to improve the in-ballpark experience by keeping fans engaged when the action slows.”

Klinger said complaints from fans about the length of games weren’t that numerous when he was with the Twins. “We didn’t get a lot but it was something we were always concerned about because this is a society now that wants instant gratification,” Klinger said. “Baseball is a deliberate game, and people’s attention spans aren’t maybe what they once were. Too many other distractions. We wanted to keep the game moving along. … Keep them (fans) interested and not looking at their cell phones, doing other things.”

Of course it’s not just the fans who attend games that baseball wants to attract. Audience development means attracting new followers and turning casual followers into passionate fans. “If there were ways to move it along, make it a little bit more dynamic, I think we’d pick up some fans,” Klinger said. “Too many people just sit in the stands (not engaged), or they try to watch a game on television and they think that it’s just too deliberate, too slow for them.”

Even Klinger, still a baseball fan after leaving the Twins and starting his own consulting company, knows his baseball focus is sometimes challenged. “I find myself, frankly, sometimes sitting on my sofa flipping channels. It’s so easy now with the remote control in your hands and a hundred stations or more on your television. There’s a break in the action, or if things are just deliberate, it’s so easy to hit a button and you’re watching something else.

“To flip to something else and then maybe flip back. So staying focused for three, three and one-half hours on a game I think is a little bit harder than it used to be. There are just too many options.”

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