The Twins shocking moves this week to trade 10 players, or 38 percent of their 26-man roster, may indicate the unlikelihood of announcing a new buyer any time soon. The player transactions, in which the Twins have received mostly minor league prospects in return for their trading big league players, has enraged Minnesota fans while lightening the payroll for ownership.
The franchise reportedly is at least $425 million in debt, believed to be among the higher totals in MLB. The Pohlad family presumably now feels at least some comfort today after lessening their financial burden.
It’s unclear whether the Pohlads are financially viable to sustain Twins financial losses for a long time if they choose. The club has been for sale since last year.
A former sports executive, writing on condition of anonymity, offered this take via email: “I am told earlier in the week, a sale is NOT close, contrary to some recent reports. The Twins need a huge cash influx to contend. Some potential owners have backed off because of the debt in place. (Also,) heard through my MLB sources that there is infighting internally amongst the Pohlad family.”
If a Twins buyer were ready to sign the final papers soon, why would the person or group be so foolish as to associate themselves with the Pohlad PR disaster? The selloff of players, including stars Jhoan Duran and Carlos Correa, has eliminated any chance the club had of making the playoffs as a Wild Card entrant. More important, the gutting of the roster— particularly what was one of baseball’s best bullpens–appears to have set the Twins back for at least a couple of years on the field and with the fanbase.
If the new owners are tainted with the label of misers, they will be DOA in Minneapolis.
Thud.
New ownership should want to message to players and fans that their regime and operation will be in sharp contrast to the Pohlads who have long been disliked by the public. By words and through actions new owners should have a honeymoon period that can be nurtured into a favorable long-term relationship with their employees and the public.

Ownership showing up even several weeks from now taking bows, following the disaster of moves this week led by Twins president Derek Falvey, will make them look like carpetbaggers.
Following the legacy of the Pohlad family should not be challenging. It will be two years this fall that the team, having built a competitive club that won the franchise’s first playoff game in 19 years, announced payroll would drop by a reported $30 million.
Carl Pohlad bought the team in 1984 from the Griffith family. With a nucleus of players mostly from the Griffiths, Minnesota won the World Series in 1987 and 1991. In the 10 years that followed the last World Series title, Pohlad–long known for his fiscal restraint– tried contracting the franchise after alleged attempts to sell it to out-of-town buyers failed.
The Pohlads pressed for and got their new ballpark, Target Field which opened in 2010. The expectations of fans and politicos was the club would spend more money on payroll because of their new playland revenues. The Twins have spent big money on some deals like for the now retired Joe Mauer and now traded Correa but the feeling in the town square is ownership hasn’t delivered.
As of today, the franchise is in a deplorable state with its patrons. A long-time ticket buy wrote this to Sports Headliners; “…They cut payroll but they’re also going to lose close to 50 percent of their season ticket holder base which is already at an all-time low for Target Field. If they are businesspeople, at all, they would know that that does not make sense business wise.”
Another Sports Headliners reader, who has decades of marketing experience, said this via email: “Good luck moving tickets the rest of the season. There might be more fans at a local Little League game than any game at Target Field in September.”
The way it looks now, the Twins are going to lose a lot of ticket goers this year and beyond. The season base might drop to something like 4,000 and a franchise capable of drawing 2.5 million fans a year or more could be headed for half of that or less.
And Twins fans are left wondering if their 10 players were attractive enough to find takers, why didn’t the club headed by Falvey and manager Rocco Baldelli have more success on the field. One fan asked via email: “Why aren’t they in first place?”
Another fan wrote: “It seems to me that Baldelli and his staff isn’t up to major league abilities.”
Lots of developments are coming down the road with the Twins. But as of today, not so many fans are that interested.
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