The field of potential buyers of the Twins franchise is unknown to the public. Could Glen Taylor be among the interested?
Taylor, 84, might seem unlikely given his age and apparent exit from sports as majority owner of the Timberwolves and Lynx. The sale of those franchises to the Marc Lore-Alex Rodriguez group is expected to be finalized soon by the NBA.
Taylor is a lifelong civic-minded Minnesotan and sports fan. It was Taylor who stepped up in 1994 to buy a distressed Wolves franchise that could have been headed to New Orleans. Taylor started the Lynx franchise in 1999 partially because he wanted to be supportive of women’s basketball. For many years he operated both the Lynx and Wolves when they lost money.
The Mankato-based billionaire obviously wants to make money on his various business endeavors, but he’s demonstrated his interest in benefitting the community including paying for expensive upgrades to Target Center, the city-owned home of the Wolves and Lynx. More than 20 years ago he told the Rochester Post-Bulletin he had interest in buying the Twins and Vikings.
Could Taylor head a group of Minnesotans willing to buy the baseball franchise under terms they consider favorable? Might that group include the Davis family best known to many Minnesotans for its Cambria ownership? Twins hall of famer Joe Mauer, potentially as a minor investor, would add “curb appeal” to a new group.
Taylor and partners reportedly will receive $1.5 billion for the sale of the Wolves-Lynx. The Twins Pohlad family ownership group might be asking a similar price for their franchise.
That appears to be a higher figure than realistic. Forbes does value the team at $1.5 billion but a recent report from Charley Walters of the Pioneer Press said the franchise has more than $400 million debt and is borrowing to pay bills.
That is a big negotiating point to any potential buyer. So, too, is the belief that the Twins are in the bottom third in valuation among the 30 MLB franchises.
Forbes ranks the franchise at No. 23. The Orioles, who sold last year at a reported $1.7 billion, are ranked No. 18 and valued at $1.9 billion.
The Twins are averaging 19,595 fans a game this season, per ESPN.com. That ranks No. 25 in baseball. The Twins per game attendance, though, will rise in the summer months with better weather and if the Twins continue to win as they have done of late.
The club has long had a bandwagon fan base. There is no fierce groundswell of loyalty to the Twins as there is for the Vikings, or baseball’s Cubs and Red Sox.
Attendance is significantly impacted by on field success and while usually having a competitive team in the AL Central Division, the franchise is hardly poised for a World Series run. It doesn’t help either that much of the fanbase is anti-Pohlad, believing that for too long ownership has been unwilling to invest enough in payroll.
Selling season tickets has been a challenge in recent years. When the club moved into Target Field in 2010 the season tickets total was reportedly about 24,000. That figure more than doubled the franchise record, per my reporting in 2010. Now the season tickets base might be in the 10,000 range, or even less.
In addition to on field performance, attendance is impacted by inclement weather. April and May often bring troublesome weather that discourages ticket buyers. Those two months represent roughly one-third of the schedule.
Playing in a facility without a retractable roof is a liability for the franchise which might have been interested in that amenity except for the added cost. A covered facility assures ticket buyers, including groups, that a game will be played regardless of the weather.
The neighboring Brewers have such a facility and are valued at $1.7 billion and ranked No. 20 in the Forbes evaluations. Yet Milwaukee and the state of Wisconsin don’t have the geographic drawing power that the Twins benefit from being able to attract fans from the Dakotas, Iowa and Canada. American Family Field gives the Brewers an edge at the box office.
The Twins have also been hit with reported declining local TV revenue. The once lucrative regional sports model has been replaced by Twins TV. Going back to the 2024 offseason it was apparent the club’s stance on player payroll was impacted on a projection of less money from local television.
Perhaps the Twins would be willing to structure a sale for something like $1.2 billion with the caveat that if certain revenue marks are achieved in coming years, the Pohlads will receive a percentage of the success. That could be a negotiating item in a sale that has plenty of challenges including the potential of a MLB players’ work stoppage after the collective bargaining agreement between their union and the owners ends after the 2026 season.
Maybe Taylor is intrigued by it all. Perhaps he sees a reinvigoration of himself on a warm, sunny day at Target Field.
Worth Noting
When the Twins selected Royce Lewis at No. 1 overall in the 2017 MLB Draft, they passed on Hunter Greene. While Lewis is in an inexplicable slump and hitting .133, Greene is arguably one of MLB’s 10 best starting pitchers. The Reds ace was 9-5 with a 2.75 ERA last season and in 2025 is off to a 4-3 record with a 2.72 ERA.
New Vikings backup quarterback Sam Howell has a Korean heritage. His grandmother was Korean and he has worn a South Korean flag decal on his helmet in the past.
Brian Cosgriff, the Minnesota high school girls basketball coaching legend who won eight state titles before retiring this spring, turned down the opportunity to pursue the head coaching job at the prestigious Montverde Academy (near Orlando). Cosgriff, 64, had an initial interest in becoming a serious candidate for the national powerhouse program but decided to remain in Minneapolis where next school year he will have a physical education position at DeLaSalle High School.
The upcoming season will be Mark Lundgren’s 30th as a member of the University of Minnesota football chain gang. The season will be the 25th for him as the gang’s crew chief. Lundgren, who has never missed a game, was recently given a 30-year commemorative jacket by some crew members.
1 comment
