Musburger’s extensive knowledge of the Big Ten is no doubt one of the reasons his color man, Bob Knight, seems comfortable working with him.  “The General,” 69, left the coaching bench in 2008 but he performs like he’s been working games at the broadcast table his whole life.

Knight explains both basketball subtleties and strategies more effectively than perhaps any color man today.  The guy knows what he’s talking about and how to impart that information to listeners in ways they can understand.  The result is a much more informative and enjoyable broadcast.

What distinguishes Knight too is that he tells the truth.  Too many coaches turned broadcasters practice political correctness better than they do reporting.  And to the dismay of critics, Knight hasn’t dropped any f-bombs on the air.

Way back when Knight was winning championships at Indiana, Bill Raftery was doing color commentary on national broadcasts.   He seems like the same Raf to me now as he was then.  Gushing too much about too little, and offering that cliché about a shot that sends me scrambling for the mute button: “A kiss off the glass.”

No list of color guys is complete without Dick Vitale.  Vitale, 70, is the Jack LaLanne of college hoops.  Vitale is an energized, fun loving, wordsmithing, non-stop pitch man for the collegiate game.  He’s multi-generational, welcome at a frat party or a nursing home.  Love Dickie V, or hate him, we all know of him.

Some folks think the fastest rising profile in college basketball broadcasting belongs to Gus Johnson.  He’s smooth, articulate, prepared and passionate about the game.

What grabs me, too, is the guy looks like Mike Jordan’s pal, Mars Blackmon.  Check out Gus on camera and see that face covered by big glasses.  Looks like Mars to me. Ya think?

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When Forbes magazine releases its annual valuations of major league baseball teams next month the Twins will make a big jump from their $356 million figure for 2009.  A local sports marketing authority who has followed the franchise for many years and spoke to Sports Headliners on condition of anonymity predicted that Forbes will highlight the Twins in its article.

“My guess is that with the team the Twins will put on the field and the new (fan) interest, the franchise will be valued at a half billion dollars,” the source said.  “It will be the single biggest jump in baseball.”

Except for the team name and playing in a downtown stadium, the 2010 franchise is dramatically different from the one that almost went out of business following the 2001 season.  Back then major league baseball considered the Twins prime pickings for contraction.  The franchise had been slumping on the field (eight consecutive losing seasons had ended in 2001) and at the gate (attendance almost didn’t make one million in 2000).  The element that seemed likely to push the franchise into oblivion was minimal legislative support for a new stadium to replace the Metrodome.

But what a difference nine years can make.  The franchise that was once among baseball’s bottom feeders is now probably the envy of some owners and mentioned in the same breath with baseball’s better markets.

The Twins stopped selling season tickets on Monday, a gesture that will help preserve some seating at home games for single game purchasers.  The total of over 24,000 season tickets more than doubles the franchise record.  Club officials believe the total figure places the Twins among the top half dozen or so franchises for season tickets.

The Twins sold approximately 6,000 season tickets in 2001.  Total attendance was 1,782,926, with the count at 1,924,473 in 2002 as the Twins made a dramatic improvement on the field both years including a Central Division championship.

The Twins don’t open their regular season home schedule until April 12 at their new Target Field ballpark, but have already sold out more than half of their 81 home dates. Tickets sold are approaching three million and the franchise will eclipse its 1988 franchise record attendance of 3,030,672.

“There’s almost a panic mentality for tickets,” the sports marketing source said. “The secondary market for tickets has never been higher.”

For the unfamiliar, “secondary market” means those who procure tickets for resale.  Certainly that group includes professional ticket scalpers and maybe even a neighbor who thinks he can make an extra buck reselling his tickets.

The demand is being driven by a 21^st century ballpark that will take its place this season on any list of America’s best baseball stadiums, and by a team likely to win a sixth Central Division title in nine years, and possibly be in contention for the franchise’s first World Series since 1991.

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The increased revenues include more than tickets receipts, with money coming to the Twins from sources such as suites, signage, corporate sponsorships and merchandise.  The lure of Target Field and one of baseball’s most exciting teams has transformed the Twins from a small market franchise to a mid-level one.

The term small market is associated with teams from smaller population areas and more minimal revenues compared to the “haves” of baseball such as the Yankees, Red Sox, Cubs, Phillies, Dodgers and Giants.  But good ball clubs and extraordinary stadiums have made teams like the Cardinals and Mariners deserving of the mid-level tag.

The Twins have joined that club.  Their payroll was approximately $65 million in 2009 but seems likely to approach $100 million in 2010.  Never has the franchise’s new found swagger (and deeper pockets) seemed more apparent than earlier this month when the Twins signed Joe Mauer to a new eight year contract for $184 million, the fourth richest in baseball history.  (The team payroll was about $15 million in 2000, according to Cot’s Baseball Contracts Website).

Without Target Field, the sports marketing source said the Boston Red Sox public address announcer next year would be announcing, “Now batting, catcher Joe Mauer.”

The source believes that even if owner Carl Pohlad were still alive, the Twins would have signed Mauer to that franchise record deal.  Pohlad didn’t become a billionaire by being careless with money but the opinion is he would have been comfortable with the deal because of the franchise’s resurgent revenues (the club isn’t announcing budget projections).

The front office’s willingness to expand the payroll even further will be tested in the immediate years ahead.  The size of the Mauer contract means 20 percent or more could be tied up in one player.  But the Twins raised ticket prices and demand for tickets when they left the Metrodome after last season.  Who is to say they can’t even build on this year’s revenues?

The Twins’ on-field product could be outstanding for years to come.  The team has a nucleus of exceptional players under 30 years old including Mauer, first baseman Justin Morneau, shortstop J.J. Hardy, center fielder Denard Span, designated hitter Jason Kubel and pitchers Scott Baker and Kevin Slowey.  And the organization has been impressively stockpiling promising players in its minor league organization.  Last year the Twins signed one of the Caribbean’s most talented prospects in shortstop Miguel Sano and maybe the best prospect in Europe when they brought German outfielder Max Kepler into the organization.  Minor leaguers who could help more immediately include highly regarded center fielders Ben Revere and Aaron Hicks, and catcher Wilson Ramos who one day may ease the move of Mauer to third base or first base.

This is not commissioner Bud Selig’s contraction Twins.

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