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Author: David Shama

David Shama is a former sports editor and columnist with local publications. His writing and reporting experiences include covering the Minnesota Vikings, Minnesota Twins, Minnesota Timberwolves and Minnesota Gophers. Shama’s career experiences also include sports marketing. He is the former Marketing Director of the Minnesota North Stars of the NHL. He is also the former Marketing Director of the United States Tennis Association’s Northern Section. A native of Minneapolis, Shama has been part of the community his entire life. He is a graduate of the University of Minnesota where he majored in journalism. He also has a Master’s degree in education from the University of St. Thomas. He was a member of the Governor’s NBA’s Task Force to help create interest in bringing pro basketball to town in the 1980s.

Twins Need 2019 Mauer Farewell Season

Posted on October 1, 2018October 1, 2018 by David Shama

 

Joe Mauer can give the Twins a much needed marketing mission for next season if he decides to continue his career. That is the opinion of a sports industry business analyst that has been close to the Twins organization for years.

The club finished the 2018 season yesterday with an unexpected and disappointing 78-84 record. Mauer, the Twins’ 35-year-old first baseman who is unsure whether he wants to continue his 15-year MLB career, is one of the few players on the roster who sells tickets. The roster is one of the least appealing in franchise memory and Mauer, along with outfielder Eddie Rosario, lead any short list of box office attractions.

Mauer has only hit above .300 once in the last five seasons but the legendary Minnesota-born athlete has won three American League batting titles and the AL MVP Award. The sports industry source didn’t want his name used but he believes there was a period when Mauer may have been the most popular pro athlete in state history.

The source believes the Twins have been contemplating a 2019 marketing campaign built around a Mauer farewell season. “The organization needs to find something to promote,” he said.

The Twins drew under 2 million fans for home games this season. That’s just the second time the franchise hasn’t reached 2 million since moving into Target Field in 2010.

The club qualified for the playoffs a year ago and the Twins were expected to again be a winning team in 2018, but this season nosedived months ago and disappointments were many including awful performances by cornerstone players Byron Buxton and Miguel Sano. Fan apathy has been apparent for awhile and last Thursday Ticket King sent out emails to potential customers promoting tickets priced at $4 and $6 for weekend Twins games at Target Field.

Fans are frustrated with an organization that has put teams on the field who have produced six losing seasons since 2010, including five clubs that lost more than 90 games. With an uncertain core of players and limited talent, selling tickets during the offseason and next spring will be a challenge. And when an organization loses the confidence and interest of customers, it’s difficult to reverse direction.

During the last several seasons a lot of fans have been critical of Mauer. He’s been resented for not producing more at the plate while collecting on his eight-year $184 million contract that ran through this season. But as the possibility of retirement has become a news story this summer, there’s a sense many fans are circling back to Mauer with affection and appreciation.

Mauer has to decide in the offseason whether he still wants to play baseball. If the desire and commitment are present, speculation is the Twins might offer a $10 million one-year contract. The front office could build a ticket selling plan around the hometown hero if he agreed he wanted to play one more season and receive the applause not only of fans at Target Field but throughout the American League on a farewell tour.

Mauer is viewed by baseball authorities as an iffy candidate to one day be voted into the Hall of Fame. A year ago Mauer hit .305, the only time his batting average has been over .300 in the last five years. This season his batting totals included a .282 average, six home runs and 48 RBI. If Mauer could at least find the level of his 2017 performance next year, it certainly wouldn’t hurt his career hitting totals. Another season would move him further up the rankings for various categories in Twins and MLB history.

It does seem all but certain that if Mauer is to play baseball next season, he will be with the Twins. Asked by KSTP TV’s Joe Schmit last week about playing for another club he said, “I don’t think so.”

There is logic in arguing Mauer will announce his retirement in the coming weeks or months. He was celebrated by fans and teammates yesterday in the final game of the season, a 5-4 win over the White Sox. The former catcher who turned first baseman a few years ago even caught a perhaps symbolic pitch behind the plate during the game.

Mauer has all the money he and future generations of his family will ever need. He also has a history of health issues, and he has a young family who no doubt would love to see him spend summers with them. No, he won’t return for another season just to help the Twins sell tickets, and he will retire if he doesn’t have the will to continue his career.

But that’s a big decision for someone whose life has revolved around pro baseball since he was a teenager. The source who talked with Sports Headliners predicts the public will need to be patient about Mauer’s decision—probably a couple of months. “Joe never does anything quickly,” he said.

Worth Noting

The club’s disappointing record this season wasn’t because of competing in a talented five-team division. USA Today’s MLB power poll last week listed Central Division champion Cleveland No. 6, the Twins 22, the Tigers 26, White Sox 27 and Royals 29.

Outfielder Alex Kirilloff has been named the 2018 Sherry Robertson Award winner as the Twins Minor League Player of the Year and left-handed pitcher Lewis Thorpe has been named the 2018 Jim Rantz Award winner as the club’s Minor League Pitcher of the Year.

Kirilloff, 20, split the season between Single-A Cedar Rapids and Single-A Ft. Myers, combining to hit .348 (178-for-512) with 44 doubles, seven triples, 20 home runs and 101 RBI in 130 games. Thorpe, 22, split the season between Double-A Chattanooga and Triple-A Rochester, having a combined record of 8-7 with a 3.54 ERA. He pitched 129.2 innings and had 157 strikeouts, with opponents having a .250 batting average.

Wonder how many Timberwolves season ticket holders are unhappy after the organization increased prices and then franchise player Jimmy Butler announced last month he wants to be traded?

Former Vikings All-Pro defensive end Chris Doleman has glioblastoma, the same cancer that killed Arizona senator John McCain. Doleman, in a wheelchair, attended the September 29 tribute at U.S. Bank Stadium for Denny Green, his former coach.

Green’s widow, Marie, is a former flight attendant who is now operating partner of the Drybar hair shop in southern California, according to her Linkedin page.

It will be a difficult transition for Eric Kendricks if Anthony Barr isn’t with the Vikings next season. The two have been linebacker teammates at UCLA and with the Vikings (since 2015). Kendricks says of his friend, “that’s my boy,” but the Vikings might not have the financial flexibility (or desire) to sign his teammate who is a free agent after next season and was beaten on three touchdown passes Thursday night against the Rams.

Kendricks was asked last week about a future contract for Barr. “Honestly, I can’t make comment on that. I can just make comment on what kind of person he is and what kind of work ethic I see everyday. That’s all I have to judge off of him. I’ve been playing with Anthony for awhile now and (he’s) pushing me to do better, and that’s how it’s been.”

New Vikings kicker Dan Bailey is 30 years old and has been in the NFL since 2011 when he joined the Cowboys. In two games with the Vikings he is perfect on three field goal attempts and two extra points. “…I think I am hitting the ball just as well at this age as I was seven, eight years ago,” he said.

Condolences to family and friends of former Minnesota sportswriter Tony Swan, 78, who died last week. Tony spent much of his career in Michigan where he established a reputation as one of the preeminent automotive and motor sports journalists in the nation.

Comments Welcome

Thumbs Down on Wolves’ Jimmy Butler

Posted on September 23, 2018September 26, 2018 by David Shama

 

The Timberwolves play a preseason game at home on October 5. Their first regular season game at Target Center is October 19.

Jimmy Butler should get an earful from fans at those games—if he is not traded to another NBA team by either of those dates.

The Wolves’ mega-paid star (reportedly near $20 million for the coming year) has decided after one season in Minnesota he doesn’t want to play here and wishes to be traded. Jimmy, where’s the loyalty in honoring the commitment the Wolves organization made to you including the remaining year on your contract?

It was about 15 months ago that this town first embraced Butler with a huge fan turnout and welcome event at the Mall of America. Wolves coach Tom Thibodeau said then of Butler: “He’s a great person. He’s a great leader. We’re thrilled to have him.”

A few years ago Thibodeau coached Butler with the Bulls and helped take him from a late first round draft choice to an All-NBA guard. “Thibs has molded me into the player that I am today,” Butler said at the MOA event.

Butler is not expected at media day on Monday and it will not be surprising if he doesn’t report for the team’s first practice on Tuesday. Internet accounts say Butler’s unwillingness to play for the Wolves is motivated by his dissatisfaction with younger teammates Karl-Anthony Towns and Andrew Wiggins.

Butler, 29, also reportedly was critical of younger teammates when he played for the Bulls. Apparently, instead of being a role model for less experienced players, Butler prefers to move on from teams where he doesn’t like the locker room.

Maybe Thibodeau should get Butler, Towns and Wiggins in a room for a “come to Jesus meeting.” That’s what former NBA champion coach Bill Fitch told Sports Headliners he would do.

Fitch suggested he would meet all day, if necessary, with the players. They could even “agree to disagree” on things but the outcome would be to reach a place where the players could make the team better.

Fitch was an old-fashioned taskmaster when coaching the Celtics to an NBA title. He didn’t hesitate to command players to do extra running for their transgressions. He suggested that measure could be appropriate with the Wolves’ soap opera.

What if Butler doesn’t report to training camp because of his trade wishes? Fitch said the Wolves should start fining Butler.

A couple of days ago Thibodeau reportedly didn’t want to trade Butler, while owner Glen Taylor was supposedly telling other NBA teams to call him for such talks. If true, that kind of split in the organization is dysfunctional. Taylor hired Thibodeau as president of basketball operations and coach to make the difficult decisions, even in times of crisis.

Now it’s said the two are in agreement they need to scramble to trade Butler, who becomes an unrestricted free agent after next season. He has left the Wolves with minimal leverage in trade discussions with teams knowing they could get him next summer without having to give up players they have now.

The best chance of moving Butler soon, or even in coming months, could be to a bubble team that sees acquiring him as a big move toward advancing into or going deep in the playoffs. But that raises the question of whether a team with an already talent-shy roster has enough assets to interest the Wolves.

The Wolves’ best move might be to dump Butler soon in exchange for draft choices. Getting him out of the locker room and off the court looks like it will bring peace among players and fans. At that point the Wolves would have to conclude their 2017 trade bringing Butler here from Chicago was a mistake, sending three players and a high first round draft choice to the Bulls.

When Butler came to Minneapolis it looked like a big part of his motivation would be playing on a winning team. The Wolves were a much better team with him in the lineup and they made the playoffs last spring for the first time since 2004. Minnesota had a 47-35 regular season record. In the 59 games Butler could start when not injured, the Wolves’ record was 37-22.

Butler’s minutes per game of 36.7 were third most in the NBA. He ranked 15th in league scoring (22.2 points per game), 29th in assists (4.9) and fourth in steals (a career-best 1.97). After Butler’s seventh NBA season and first with Minnesota, he was named to the NBA All-Defensive second team.

There’s no doubting Butler’s all-around skills and value. The doubting now is about his loyalty and accountability to the team and fans. The Wolves invested heavily in Butler and so too did the fans, including season ticket holders who paid thousands of dollars and a lot of time to watch him and teammates.

The LA Clippers, New York Knicks and Brooklyn Nets, the three teams Butler reportedly has expressed interest in being traded to, all missed the playoffs last season. If the Wolves have Butler, those teams don’t have the potential to win this coming season like Minnesota does.

Maybe Butler wants to be in the glamour cities of Los Angeles and New York to do something in business related to his interest in clothing and fashion. All I know is he didn’t take long to surprise and disappoint a lot of people inside and outside Target Center.

Comments Welcome

Gophers Lost ‘The Juice’ 50 Years Ago

Posted on September 21, 2018September 21, 2018 by David Shama

 

Golden Gophers football then and now in today’s column. Read on for a history lesson, and also insight about Saturday’s game against Maryland.

It was 50 years ago today, September 21, 1968, that Minnesota lost to USC in one of the grand games in Gopher football history. The buildup and hype to the game at old Memorial Stadium on the Minnesota campus was extraordinary. The Trojans were college football’s defending national champions. The Gophers had shared the 1967 Big Ten title with Indiana and Purdue.

USC was a glamour team featuring senior All-American halfback O.J. Simpson who would go on to win the 1968 Heisman Trophy. Yes, for those who need a history lesson, the same Orenthal James Simpson—nicknamed the “Juice” for his orange juice-like initials—that was charged in 1994 with killing his wife, Nicole Brown Simpson.

Minnesota had talented players, too, including All-American defensive end Bob Stein. USC’s John McKay was a national championship coach and Minnesota’s Murray Warmath had coached the Gophers to the 1960 national title.

In the weeks leading up to the game there was a buzz around town seldom seen with Gophers football before or since. It was Minnesota’s opener and the game drew a crowd of 60,820 crazed fans to Dinkytown. It would be the largest crowd at Memorial Stadium until the Gophers abandoned the “Brick House” after the 1981 season and moved into the Metrodome.

Warmath was known from International Falls to Austin as a defensive authority and military-like taskmaster. Stop the other team. Gain field position with a strong punting game. Don’t make mistakes. If you’re worried about the offense screwing up, punt the ball on third down and let the defense take over winning the game.

Warmath, then 55, had been the Golden Gophers head coach since 1954. Before that he was head coach for two seasons at Mississippi State. This assignment of stopping Simpson and USC was hardly his first “rodeo.”

Sometime during the offseason of 1968 Warmath got an unusual idea. He decided to let the grass at Memorial Stadium grow long in an attempt to slow down Simpson who not only was powerfully built but had track star speed.

How long was long? “Unusually long,” said former Minnesota offensive tackle Ezell Jones.

Fullback Jim Carter was a teammate of Jones in 1968 and also recalled the long grass. “It was deep,” Carter said. “I don’t know if it was six inches or what. But the problem with that strategy is, it didn’t work.”

The grass was long and the field was wet from rain, but the Gophers couldn’t do enough to contain Simpson in a 29-20 loss. Simpson ran for four touchdowns and had 375 all-purpose yards, according to Warmath’s biography, The Autumn Warrior by Mike Wilkinson.

After the game Simpson expressed his admiration for Minnesota’s defense. “Simpson praised the Gophers, saying he had never been hit harder than he was that day,” Wilkinson wrote.

Those who saw the game have enduring memories but topping most any list is Minnesota’s fourth quarter kickoff return for a touchdown that gave the Gophers a 20-16 lead. The play started with George Kemp catching the USC kickoff and starting up the field. Suddenly, with tacklers coming toward him, he stopped and threw a cross-field lateral pass to teammate John Wintermute who had an open field in front of him and a path to the end zone.

Murray Warmath (photo courtesy Minnesota athletic communications)

The play shocked not only USC but also Gophers fans who long ago had labeled their coach unimaginative. “That was awfully risqué for coach Warmath,” Carter said. “(Normally) three running plays and a cloud of dust was about as risqué as he got. Having a play like that on the kickoff was pretty amazing.”

The other day somebody recalled the kickoff play was copied “by every high school coach in the state,” and that they used it on ensuing Fridays. Whether that’s reality or myth, the memory of the play will never be forgotten by those who attended that famous game.

The 1968 squad was the last of Warmath’s powerful teams. That group went 5-2 in Big Ten Conference games and tied for third place in the standings. They could play—as they showed against USC—with any team in America. Warmath, with recruiting deteriorating, had losing seasons in 1969, 1970 and 1971, and then was forced out as head coach.

Between 1960 and 1968 Warmath’s Gophers won one national championship, two Big Ten titles and split two Rose Bowls. During their best stretch, from 1960-1962, Minnesota’s record was 22-6-1.

The Gophers have had nine coaches between Warmath and P.J. Fleck. None of the coaches since Warmath has been able to make the Gophers consistent winners in the Big Ten and therefore return Minnesota to national prominence.

Fleck was 2-7 in conference games in his first season of 2017. Tomorrow he takes his 3-0 nonconference team to College Park, Maryland for Minnesota’s opening Big Ten game in 2018.

The Terps are 2-1 and the results include a season highlight win over Texas and an inexplicable home loss to ho-hum Temple, 35-14. Maryland has that kind of a roller coaster program. Third-year coach DJ Durkin has recruited effectively but he is currently on administrative leave while the school investigates the football program’s culture.

The Terps are at least an average Big Ten team in talent, perhaps better. They were labeled before the season as the potential surprise team in the Big Ten’s East Division. The Gophers have an unusually inexperienced roster and are playing on the road for the first time this season. The game looks like a tossup—and a huge opportunity for Fleck and the Gophers to move within two wins of bowl eligibility, with eight more games remaining after Saturday.

Among the positives for Minnesota is the fan apathy at Maryland Stadium, formerly Byrd Stadium. Two years ago redshirt junior and walkon quarterback Conor Rhoda made his first college start at Maryland Stadium. “…It was not too electric of an atmosphere,” Rhoda told Sports Headliners this week.

Rhoda was an effective game manager in the quiet atmosphere, helping Minnesota to a 31-10 win. “After the first play I didn’t even notice the stands, or notice anybody out there,” he said. “It just felt like practice to me, which was a big relief.”

Rhoda completed seven of 15 passes for 82 yards and one touchdown in front of an announced crowd of 41,465. Minnesota’s offense was running game dominant with Rodney Smith at 144 yards and Shannon Brooks gaining 86.

Rhoda said going on the road changes routines and preparations for players. A first away game can particularly be a challenge. The task is only made more difficult if played in a noisy and even hostile environment.

Tomorrow the Gophers will send another walkon quarterback out on the field at Maryland Stadium, Zack Annexstad. Rhoda, who now works in sales for a Minneapolis tech company, expressed confidence about Annexstad’s first road start. As with other observers of Minnesota’s first three games, Rhoda has been impressed with the poise of the true freshman quarterback.

“I don’t have any doubts that Zack will feel comfortable after a snap or two in there, and he’ll feel just like he’s playing at TCF (Bank Stadium),” Rhoda said.

Rhoda has met Annexstad and also knows his family including older brother Brock who is a redshirt freshman wide receiver for Minnesota. “He (Zack) seems like a mature kid and he knows how to handle himself in a Big Ten environment,” Rhoda said.

Rhoda, who was one of the Gophers’ two starting quarterbacks last year, knows Tanner Morgan better than Zack Annexstad. Morgan redshirted last season and is now Annexstad’s backup. “Tanner has got nothing but awesome things to say about him,” Rhoda said.

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