Author: David Shama

David Shama is a former sports editor and columnist with local publications. His writing and reporting experiences include covering the Minnesota Vikings, Minnesota Twins, Minnesota Timberwolves and Minnesota Gophers. Shama’s career experiences also include sports marketing. He is the former Marketing Director of the Minnesota North Stars of the NHL. He is also the former Marketing Director of the United States Tennis Association’s Northern Section. A native of Minneapolis, Shama has been part of the community his entire life. He is a graduate of the University of Minnesota where he majored in journalism. He also has a Master’s degree in education from the University of St. Thomas. He was a member of the Governor’s NBA’s Task Force to help create interest in bringing pro basketball to town in the 1980s.

How Twins Can Address Their PR Problem with the Fans

Posted on October 3, 2024October 3, 2024 by David Shama

If retiring NBA star Derrick Rose buys full page newspaper ads thanking fans in six cities (Minneapolis included) for their support, certainly the Minnesota Twins can purchase advertisements in the Star Tribune and Pioneer Press apologizing for their performance.

That suggestion is a first step in handling the franchise’s faltering relationship with its customers. The Twins have a public relations problem seldom before seen in this town and the question going into the off-season is how leadership will respond.

Fans are rightfully angry about developments stretching back to last off-season. After the Twins ignited passion among its followers by winning the AL Central Division and advancing through the first round of the playoffs, ownership announced payroll would be cut. The off-season saw the departure of staff ace Sonny Gray via free agency and the trade of infielder Jorge Polanco in a move with the Mariners that didn’t help Minnesota during the 2024 season.

That off-season left a lot of Twins fans with an icy attitude toward the club going into the spring and summer. After a 7-13 start to the season, the Twins went on a long stretch of winning baseball and by August had over a 90 percent chance of making the playoffs. Still, attendance was mediocre for most games and perhaps the only electric atmosphere of the season came on August 9 in a night game at Target Field against the division leading Guardians. The Twins swept a day-night doubleheader with their evening win played before over 28,000 fans.

The Twins had a 65-50 record the morning of August 10 but when the season ended last Sunday, the late summer collapse was so bad Minnesota finished with an 82-80 record and fourth place in the division with the Guardians, Royals, and Tigers all playoffs bound. The many fanbase skeptics not only found fault with the hitting, pitching and managing, but also jumped on the front office for not making meaningful acquisitions to the roster before the July 30 MLB trade deadline.

Twins officials, including Joe Pohlad, the lead man for the Pohlad ownership group, held an oddly timed news conference during the Vikings-Packers game last Sunday to address the fallout including budget cuts. He frequently referred to how he had a “business” to run while addressing a small group of reporters.

Fans don’t want to hear about financials, they want to be told their team wants to compete for championships. They want to know if the club falters, resources will be provided to improve the product. And they want accountability regarding baseball decisions, personnel and outcomes.

The Twins haven’t played in the World Series since 1991. The club has won nine division titles since then. Minnesota, though, has won one playoff series since 2002.

A former MLB insider, who asked that his name not be published, said it appears the Twins’ mindset is to most seasons offer a product competitive enough to hold interest among fans while employing budget restraint. “If the end goal is to win a World Series, you can certainly argue that they’re not doing enough, not putting enough of the pieces in place to get that done,” the source said.

Without damage control it’s going to be a mega challenge to sell tickets for 2025. A status quo in patron perception of the organization regarding commitment to win and roster management will result in the season ticket base falling off, with expectations that single game and group sales will trend the same—perhaps dramatically.

Even if the Twins had some way staggered into the playoffs, there was a missing buy-in with fans. A feeling that “I am not going to pay $12,000 (for playoff tickets) to enrich the Pohlads.”

Some fans, or former fans, are already apathetic toward the franchise. Those customers are the most difficult to win back. Disappointment with the team goes back years with fans, including the 2022 season when Minnesota also collapsed as fall approached.

What to do at Target Field headquarters? First, take out those newspaper ads and say “we’re sorry” for the actions and results of the last 11 months. In that messaging tell the fans there is a commitment this offseason to increase payroll and make quality player acquisitions via trade or free agency.

Get the word out in a personal way to the season ticket base and other key customers with openness. Make a pledge to acquire talent not only before but during the season if needed. And make it known that all of this is part of a renewed position by ownership to hang another World Series banner at Target Field. “It’s a new era in Twins Territory.”

Let the fans know ticket pricing will include options for those with tighter budgets including families. And no price increase for season tickets—full or partial packages.

Tell the customers their favorite promotions will be back at Target Field in 2025. Then come up with attractive new offerings including giveaways.

And get the games on Minnesota television sets at affordable prices for customers. As well documented, part of the PR mess of 2024 was games weren’t available for many fans during much of the season.

The Pohlad ownership group is advised to adhere to this wisdom: spend money to make money. They have assets in place including a unique product (only 30 MLB teams) and a playing venue among the best in the country. Their ballpark amenities and stadium customer service are superb.

Those are givens and ownership needs to decide how to improve the roster and whether they have the right leadership in charge of the club on the field and in the front office.

The Pohlads are advised to look at the business from the perspective of “if we do better by the fans” the annual bottom line may often improve. And their overriding approach should recognize a couple of other enduring realities:

They are stewards of major league baseball in this town and state. With that comes the responsibility of best practices with their product.

The other reality—and now we get back to business—is that the money to be made in ownership comes from increased value of the franchise over time. Carl Pohlad bought the team in 1984 for a reported $44 million. Forbes said the 2024 Twins franchise is worth $1.46 billion, reportedly millions more than in 2023.

The Pohlad family and their varied assets are worth billions of dollars. Years ago, they put up millions to help finance the building of Target Field which opened in 2010. That created new revenue streams for the club and a better baseball experience for their customers.

“They have money to spend,” said another sports insider familiar with the Twins.

Time to renew ownership’s commitment to Minnesota. Not just with words, but also actions.

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Flip’s Ties to Timberwolves End with Towns Trade to Knicks

Posted on October 1, 2024October 1, 2024 by David Shama

Notes, quotes and observations from the Timberwolves beat as the team opens practice this week.

The last connection to the Flip Saunders era is gone now with this week’s trade sending Karl-Anthony Towns to the Knicks. Saunders, the beloved former U point guard, Wolves coach and president of basketball ops, made Towns the No. 1 overall pick in the 2015 draft before tragically passing away in October of that year.

Saunders was 60 years old when he died from cancer. He left behind a plan to make the Wolves a playoff contender, with the versatile and deft shooting 7-foot Towns as the center piece.

There was debate before the draft whether Towns or 6-10 Jahlil Okafor was most worthy of going No. 1. Saunders made the right selection in taking Towns who became Rookie of the Year averaging 18.3 points per game, 10.5 rebounds and 1.7 blocks. Okafor had a disappointing NBA career and last played in the league in 2020-2021.

Towns, who turns 29 in November, is one of the best shooting big men ever but his lack of consistency in big games has tarnished his reputation. Still, he was coveted by the Knicks and is reunited with coach Tom Thibodeau, a demanding leader who several years ago coached Towns with the Wolves.

The Knicks fill their center position with an All-Star while the Wolves receive an All-Star big man in power forward Julius Randle, versatile guard Donte DiVincenzo, and a future first round protected draft choice via the Pistons. “Minnesota gets two quality players,” Vinny Del Negro told Sports Headliners.

Del Negro, a former NBA player and executive, said the deal “made sense for both teams.” The Wolves were able to reduce salary, saving millions in payroll and luxury tax penalties, and stabilizing their financial outlook.

Karl-Anthony Towns photo courtesy of Minnesota Timberwolves.

There is no certainty whether the trade makes the Wolves even more likely to make a deep playoff run or take a step back. Towns’ talent is enormous, including his defensive presence that contributed so much to knocking the defending NBA champion Nuggets out of last spring’s playoffs. Whether the 2024-2025 roster is more talented than last year’s version may not even be the determiner in whether the Wolves can go beyond the Western Conference Finals as they did this year. Results could depend on how everyone blends together and key players avoiding injury.

“…We think we can play with anybody,” said Tim Connelly, the Wolves president of basketball operations. He indicated the Wolves want to be positioned financially to win now and in the long term. He also said he’s impressed with the offseason work done by the players making themselves the best “versions of themselves.”

While the players had an emotional bond with Towns, they also understand the NBA is a business that includes trades. “We have all the trust in the world in Tim and what he’s been able to do for this team in a short period of time, and where we’ve been able to get to,” said veteran point guard Mike Conley. “…From my understanding, they handled it better than probably any organization has probably ever handled trading somebody. Super professional and the way they worked their business. …”

The Wolves’ development may now be more than ever in the hands of 23-year-old All-Star guard Anthony Edwards, generally considered a top 10 player in the league. Last season, his fourth in the NBA, he averaged a career best 25.9 points per game and played for the gold medal winning US Olympic team in the summer.

“We continue to challenge Anthony because we think he can be one of the best players ever,” Connelly said. “We don’t say that lightly. With that expectation comes tremendous responsibility. Not just the last 20 games (of last season), he’s grown tremendously as a leader.

“He’s starting to find his voice where he’s more comfortable calling guys out in a very positive way. He’s one of the more positive great players I’ve been around. There’s no skipping steps. … I think when Anthony is locked in defensively there is no better on the ball defender in the NBA. And we’re just unbelievably encouraged by his development and really proud of him.”

Asked about the “one of the best ever” comment, Edwards replied: “Yea, I think he right.”

Edwards acknowledged that in addition to his all-around physical skills, he must have a superb work ethic to reach the highest levels of achievement and show he’s coachable. His goals over the summer included being in the weight room as much as possible “and take some fat off.”

Edwards said he begins training camp in the best physical shape of his pro career. Part of that is attributed to the physical challenge of preparing for and playing in the Olympics where his teammates included LeBron James, arguably one of the two or three greatest players ever.

Edwards didn’t offer details, but he said James has “like this little thing he do before every game.” Whatever it is, Edwards said it’s a great routine “that I stole.”

Edwards made 35.7 percent of his three-point shots, down from a career high of 36.9 the prior season. He made catching the basketball and shooting three pointers an offseason priority.

Among Edwards’ new teammates is veteran guard-forward Joe Ingles. He’s admired Edwards’ talent for awhile while playing for other teams and was attracted to signing with the Wolves as a free agent. “Obviously they’ve got ‘Ant’ who is probably more than likely going to be the face of the league soon,” Ingles said. “Just a great roster, a great coaching staff.”

Ingles turns 37 tomorrow (October 2) and for a short while will be the oldest player on the roster. Conley turns 37 on October 11.

Ingles has played with three other NBA teams including with the Jazz where he and Conley excelled in working pick-and-rolls with now Wolves center Rudy Gobert. Ingles, who will come off the bench to give the team spot minutes and hopefully a frequent playmaking spark, knows his presence in Minneapolis isn’t about stroking his ego.

“It’s about the team. It’s about winning. I am too old and too over the hill to be worried about myself at this point.”

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Looks Like a Star to be Born with Golden Gophers Basketball

Posted on September 27, 2024September 27, 2024 by David Shama

Enjoy a Friday notes column on various sports that even includes quotes from former Minnesota governor Tim Pawlenty.

The Golden Gophers men’s basketball team started official practices this week and insiders are confident the program has a special player in freshman point guard Isaac Asuma from Cherry, Minnesota.

If coach Ben Johnson didn’t have veteran guards, it’s likely Asuma would be in the starting lineup beginning with the first game on November 6 against Oral Roberts at Williams Arena. A four-star recruit by both Rivals.com and 247Sports, he was considered a top 100 player in the national high school class of 2024.

At 6-3 and about 200 pounds, Asuma has a Big Ten ready body with length and strength. He is also an unselfish playmaker with all-around physical and basketball skills that have caught the attention of observers since he arrived on the Minnesota campus earlier this year.

Isaac Asuma photo courtesy of University of Minnesota

Asuma’s willingness to learn, along with his friendly and outgoing personality, is the stuff of leadership. He has a poise and charisma often not seen in teenagers just out of high school.

Put it all together and it’s apparent why the attractive Asuma is referenced as a “stud.”

The team’s established star is senior Dawson Garcia who averaged 17.6 points per game. He is the leading Big Ten Conference scorer returning from last season. The 6-11 forward from Prior Lake High School was second team All-Big Ten last winter.

A scenario Johnson, his staff and Gophers fans want to see is for Asuma to stick around for a couple of years at Minnesota and play with Cretin-Derham Hall senior Tommy Ahneman. The 6-foot-10 center’s improvement has attracted the attention of major college programs including Notre Dame where he is scheduled to visit this coming weekend. Last season’s North Dakota Gatorade Player of the Year is a big target for the Gophers.

Asuma and Garcia are two of seven native Minnesotans on the Gopher roster. Women’s basketball coach Dawn Plitzuweit has 12 natives of the state.

The death last month of former Gopher assistant basketball coach Jimmy Williams reminded Minnesota sports fan Bob Klas of a Williams one liner when he was Minnesota’s interim head coach in 1986. Williams quipped: “I’m one of just two people who coaches in an arena that’s named after him.” (The other facility being the Dean E. Smith Center at North Carolina).

Eric Curry, the well-known Minneapolis area college basketball referee, plans to work 65-70 games this coming season with assignments in the Atlantic 10, Big 12, Missouri Valley and West Coast Conferences.

In the last 12 months news has surfaced about replacing Target Center and also costly renovations to improve Xcel Energy Center. The Timberwolves, if they emerge from an ownership dispute being led by Marc Lore and Alex Rodriquez, apparently have interest in building a new facility in the Farmers Market area in downtown Minneapolis.

Public financing for a new Wolves arena will be difficult to secure including from a Minneapolis city council that seems most interested in grassroots and common folk agendas. “…If Minneapolis doesn’t want it, I would predict there could be more than one or more other cities that would like to bid for it, or try to get involved with the new Timberwolves stadium,” former Minnesota governor Tim Pawlenty told Sports Headliners. “So they’re going to have competition, I would think, if they are interested.”

Pawlenty was supportive of Minnesota’s professional sports facilities concerns as governor. He is a sports fan and values the quality of life component sports contributes to the lives of Minnesotans.

Asked about the idea of building a new multipurpose arena in Bloomington near the Mall of America for both the Wild and Wolves, Pawlenty defended the importance of Xcel and Target Center to their cities.

“With the exception of the Xcel Center, there’s not a lot of positive things happening in downtown St. Paul. In fact, a lot of negative things happening. If the Wild were to leave and not exist, I think that would present an existential threat to further threat(en) downtown St. Paul.

“So I gotta believe the St. Paul city and St. Paul legislative representatives would fight very hard to keep the Xcel Center or its future version in St. Paul. And I think the same would be true for Minneapolis.”

If the amazing Lynx make the WNBA Finals, they will have an October 18 Target Center conflict with the Timberwolves preseason game scheduled with the Nuggets that evening. The Wolves game would shift to October 17, per a local insider.

The Vikings annual game in Green Bay often prompts memories of former Pioneer Press sportswriter Don Riley who for decades wrote a pot-stirring column called “The Eye Opener.” Riley, who died in 2015 at age 92, loved to provoke the Packers and their fans.

“I never mention them as Green Bay. I just said the capital B Bushers,” Riley told Sports Headliners in 2011. He was then long retired after leaving the newspaper in 1987, with a “fan club” that included Packers fans in western Wisconsin who he insulted at banquets by suggesting they be searched for stolen silverware before leaving the facility.

Riley chose the term “Bushers” because it was “derogatory” without picking on one individual. However, he did take an occasional shot at someone including legendary coach Vince Lombardi whose wife wanted him fired from the St. Paul newspaper. “Vince told her to lay off because he’s selling tickets for us,” Riley said.

Riley built much of his controversial column’s success on bashing the Packers and Green Bay. He wrote that Green Bay had the “world’s largest toilet paper factories” and once boasted that if the Vikings didn’t beat the Pack he would push a peanut with his nose from Appleton to Green Bay. The Vikings lost, Riley never pushed the peanut, and the Green Bay newspaper accused him of having no guts.

No Minnesota sports figure is under more fire than Twins manager Rocco Baldelli who has had a front row look at his team’s depressing late season collapse. From critical emails to chants at Target Field calling for his ouster, he is a likely scapegoat for a team that in August looked like a safe bet to make the playoffs and now is a long shot.

The opinion here is it’s 65-35 Baldelli returns for the 2025 season. His staff? Perhaps 80 percent probability there will be changes.

The Lindenwood football program went Division I in 2022, one year after St. Thomas did so. Lindenwood, located in St. Charles, Missouri, defeated the Tommies 64-0 at home on September 21. The Lions come to Minneapolis to play the Gophers on September 18, 2027.

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