Stadiums – Page 6 – David Shama's Minnesota Sports Headliners

How Twins Can Address Their PR Problem with the Fans

Posted on October 3, 2024October 3, 2024 by David Shama

If retiring NBA star Derrick Rose buys full page newspaper ads thanking fans in six cities (Minneapolis included) for their support, certainly the Minnesota Twins can purchase advertisements in the Star Tribune and Pioneer Press apologizing for their performance.

That suggestion is a first step in handling the franchise’s faltering relationship with its customers. The Twins have a public relations problem seldom before seen in this town and the question going into the off-season is how leadership will respond.

Fans are rightfully angry about developments stretching back to last off-season. After the Twins ignited passion among its followers by winning the AL Central Division and advancing through the first round of the playoffs, ownership announced payroll would be cut. The off-season saw the departure of staff ace Sonny Gray via free agency and the trade of infielder Jorge Polanco in a move with the Mariners that didn’t help Minnesota during the 2024 season.

That off-season left a lot of Twins fans with an icy attitude toward the club going into the spring and summer. After a 7-13 start to the season, the Twins went on a long stretch of winning baseball and by August had over a 90 percent chance of making the playoffs. Still, attendance was mediocre for most games and perhaps the only electric atmosphere of the season came on August 9 in a night game at Target Field against the division leading Guardians. The Twins swept a day-night doubleheader with their evening win played before over 28,000 fans.

The Twins had a 65-50 record the morning of August 10 but when the season ended last Sunday, the late summer collapse was so bad Minnesota finished with an 82-80 record and fourth place in the division with the Guardians, Royals, and Tigers all playoffs bound. The many fanbase skeptics not only found fault with the hitting, pitching and managing, but also jumped on the front office for not making meaningful acquisitions to the roster before the July 30 MLB trade deadline.

Twins officials, including Joe Pohlad, the lead man for the Pohlad ownership group, held an oddly timed news conference during the Vikings-Packers game last Sunday to address the fallout including budget cuts. He frequently referred to how he had a “business” to run while addressing a small group of reporters.

Fans don’t want to hear about financials, they want to be told their team wants to compete for championships. They want to know if the club falters, resources will be provided to improve the product. And they want accountability regarding baseball decisions, personnel and outcomes.

The Twins haven’t played in the World Series since 1991. The club has won nine division titles since then. Minnesota, though, has won one playoff series since 2002.

A former MLB insider, who asked that his name not be published, said it appears the Twins’ mindset is to most seasons offer a product competitive enough to hold interest among fans while employing budget restraint. “If the end goal is to win a World Series, you can certainly argue that they’re not doing enough, not putting enough of the pieces in place to get that done,” the source said.

Without damage control it’s going to be a mega challenge to sell tickets for 2025. A status quo in patron perception of the organization regarding commitment to win and roster management will result in the season ticket base falling off, with expectations that single game and group sales will trend the same—perhaps dramatically.

Even if the Twins had some way staggered into the playoffs, there was a missing buy-in with fans. A feeling that “I am not going to pay $12,000 (for playoff tickets) to enrich the Pohlads.”

Some fans, or former fans, are already apathetic toward the franchise. Those customers are the most difficult to win back. Disappointment with the team goes back years with fans, including the 2022 season when Minnesota also collapsed as fall approached.

What to do at Target Field headquarters? First, take out those newspaper ads and say “we’re sorry” for the actions and results of the last 11 months. In that messaging tell the fans there is a commitment this offseason to increase payroll and make quality player acquisitions via trade or free agency.

Get the word out in a personal way to the season ticket base and other key customers with openness. Make a pledge to acquire talent not only before but during the season if needed. And make it known that all of this is part of a renewed position by ownership to hang another World Series banner at Target Field. “It’s a new era in Twins Territory.”

Let the fans know ticket pricing will include options for those with tighter budgets including families. And no price increase for season tickets—full or partial packages.

Tell the customers their favorite promotions will be back at Target Field in 2025. Then come up with attractive new offerings including giveaways.

And get the games on Minnesota television sets at affordable prices for customers. As well documented, part of the PR mess of 2024 was games weren’t available for many fans during much of the season.

The Pohlad ownership group is advised to adhere to this wisdom: spend money to make money. They have assets in place including a unique product (only 30 MLB teams) and a playing venue among the best in the country. Their ballpark amenities and stadium customer service are superb.

Those are givens and ownership needs to decide how to improve the roster and whether they have the right leadership in charge of the club on the field and in the front office.

The Pohlads are advised to look at the business from the perspective of “if we do better by the fans” the annual bottom line may often improve. And their overriding approach should recognize a couple of other enduring realities:

They are stewards of major league baseball in this town and state. With that comes the responsibility of best practices with their product.

The other reality—and now we get back to business—is that the money to be made in ownership comes from increased value of the franchise over time. Carl Pohlad bought the team in 1984 for a reported $44 million. Forbes said the 2024 Twins franchise is worth $1.46 billion, reportedly millions more than in 2023.

The Pohlad family and their varied assets are worth billions of dollars. Years ago, they put up millions to help finance the building of Target Field which opened in 2010. That created new revenue streams for the club and a better baseball experience for their customers.

“They have money to spend,” said another sports insider familiar with the Twins.

Time to renew ownership’s commitment to Minnesota. Not just with words, but also actions.

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Despite Injury, Favored Status Remains for J.J. McCarthy

Posted on August 15, 2024August 16, 2024 by David Shama

Despite right knee meniscus surgery on Wednesday that will end his season, rookie J.J. McCarthy apparently remains the quarterback in waiting for the Vikings. This is part of what head coach Kevin O’Connell said yesterday when he reported on McCarthy following surgery:

Kevin O’Connell image courtesy of Minnesota Vikings

“As our fans either have already come to find out or will in the future, this guy is so motivated and so dialed in. As excited as I was to draft him, he’s confirmed everything that I hope to see not only early on through training camp, but through his performance last Saturday (preseason opening game). Our fan base and everyone should just be excited about the fact that we’ve got our young franchise quarterback, I believe, in the building.”

At the news conference KOC didn’t speculate 27-year-old Sam Darnold, who the Vikings signed as a free agent in the offseason, could become the team’s long-term quarterback.

Darnold and the 21-year-old McCarthy, who the Vikings took at No. 10 in the first round of last spring’s NFL Draft, might have been in a quarterback battle during the coming season. The two had been taking most of the reps at training camp this summer.

Speculation had a couple of scenarios about the competition including Darnold starting the season and McCarthy moving in at No. 1 after several games. Another path was holding McCarthy out for the entire season to let him learn and more fully develop—remaining on the bench no matter how Darnold performed.

Darnold will likely one day remember 2024 as the season that defined his pro football career. The opportunity to become an established starter was evident last winter when he reportedly signed a $10 million one-year contract to likely replace the departed Kirk Cousins, but now with the absence of McCarthy it’s even more likely he’s at a fork in the road regarding his career.

It appears Darnold will need to stage one of the more amazing comeback stories in recent NFL history to change the likelihood of McCarthy taking over the team next year. McCarthy has youth, talent and commitment on his side while Darnold’s track record is one of mostly disappointment after being drafted third overall by the Jets in 2018.

The grandson of Marlboro man Dick Hammer, McCarthy didn’t get off to a smoking start with the Jets where in three seasons he threw 39 interceptions, and 45 touchdown passes. Then he played two unproductive seasons with the woeful Carolina Panthers. Last season, he started one game as a backup for the 49ers.

Darnold, though, is intriguing. He has a quick release throwing the football and good arm strength. He is athletic enough to move around in the pocket like a teenager playing backyard football. With McCarthy’s injury, Darnold can play in a more relaxed environment and know the boo-birds in the stands, and perhaps even his own coaches, won’t pull a quick “trigger” and bludgeon his career.

Darnold’s reputation is that of a gun-slinger quarterback. He can make observers scream, “Oh, no!” Or yell, “Oh, yes!” as he fits passes into tight spaces.

The truth is Darnold has never been in a situation so ripe for success as in Minnesota. He is in a quarterback friendly system led by O’Connell. His gifted offensive teammates include wide receivers Justin Jefferson and Jordan Addison, elusive running back Aaron Jones, and formidable pass blockers Christian Darrisaw and Brian O’Neill. This is an elite NFL offensive environment that Darnold is integrating with.

No one, including O’Connell, can know for sure whether there is a transformation coming from the former USC quarterback who many thought might be the No. 1 overall draft choice in 2018 instead of Baker Mayfield. He is intriguing enough to believe if he gives the Vikings sustained production the club can have playoff aspirations and thoughts of winning 9 games or more.

If not, thoughts of the “Golden Boy” and 2025 will come quickly to mind.

Worth Noting

Congratulations to sports icon Dave Mona who is back for his 50th year as the press box voice at Vikings games, working games over the years at Met Stadium, the Metrodome and U.S. Bank Stadium. Asked about his age, Mona quipped, “More than 50.”

On game days Mona is continually providing information to the media. Asked about the future, he joked again and said: “Yeah, just a year at a time. Have been for about 48 years.

“I enjoy it. It’s a fun thing to do. I love working with a group of guys being part of the stats crew. I think people would be fascinated to see what goes on statistically as part of the game and how calm it is in there—despite all the information being tossed back and forth.”

Max Johnson, the son of former Vikings quarterback Brad Johnson, wears jersey No. 14 just like his father. Max, who previously played collegiately at LSU and Texas A&M, is in a starting team quarterback competition for North Carolina to see who leads the Tar Heels in their August 29 opener against the Golden Gophers in Minneapolis. Max has two seasons of remaining eligibility.

Gopher head coach P.J. Fleck talking about the competitiveness of the 2024 team: “I just think they’re ultra-competitive. They really are. And I think good teams know they’re really good. They act that way. They walk that way. They talk that way. They work that way.

“And look, we don’t know what kind of team we’re going to be…that story is yet to be told. But they come to practice every day like they feel they’re a really good football team. And I love that about them. …

“But right now, I mean competing with each other, is as good as we’ve ever had. With iron sharpening iron. I think it’s really productive for us.”

Fleck talking about prize freshman Koi Perich, who arrived on campus in June, and the Esko native’s possible playing time: “I think it’s really early when you talk about true freshmen. I think it’s all about how their bodies handle the next few weeks.

“It’s really difficult coming here in June and making a huge impact as a true freshman. It’s just hard at any level at any position, but we love what he does. We love how hard he plays. He’s really smart and if he continues to take the next right step, then you could see him being in the mix as we go forward. Not only just safety, but special teams and other certain parts of the game.”

Veteran teammate and defensive lineman Danny Striggow on Perich: “Koi is a fun guy to be around. I didn’t really hear him talk for the first couple of weeks that he was here. He was a little quiet but now he’s starting to open it up…to get in with a lot of the guys.

“It’s really cool to see him come in and be explosive right away. Kind of see him work into his role and really take control of the positions that he is in and the reps that he is getting. To be able to go out there and really take advantage of what he’s getting for reps.”

Veteran linebacker Cody Lindenberg has been impressed with Perich’s energy and instincts. The former 4-star recruit, who was the MVP of the January All-American Bowl, is a playmaker at safety or special teams including returning punts. “…Whatever it is, he’s going to make a play somehow, some way. It’s been great to see him grow, too. It’s a short while since he’s been here but he’s gotten a ton better.”

Gopher senior Quinn Carroll, who has switched from right tackle to right guard, likes playing more inside where a player is “more influential” in the run game and “that’s my strength” right now.

Condolences to family and the many friends of Scott Buss, age 50, who died unexpectedly several days ago. The Eden Prairie resident was a personal favorite. We were scheduled to be part of a foursome at Dwan Golf Course in Bloomington on Sunday. Scott was chosen by sportswriter John Sherman from the Sun-Current for Edina’s all-time high school baseball team. In his senior spring at Edina in 1993 the Star Tribune named him the all-state first baseman. Kind and soft spoken, with a passion for people and sports, Scott leaves a void that will never be filled for those who loved him.

Tom Kelly, who managed the Twins to two World Series championships and whose statue is outside Target Field, turns 74 today (August 15).

Bailey Ober, 12-5 with a 3.52 ERA, can extend his career best winning streak (now at four) when he starts for the Twins tonight against the Rangers in Texas.

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Collective Makes Significant Impact on Gopher Football

Posted on August 11, 2024August 11, 2024 by David Shama

Dinkytown Athletes, the official Golden Gophers collective involved with Name, Image and Likeness opportunities for University of Minnesota athletes, launched in July of 2022 and sold its first memberships to the public in September of that year. DA, led by Derek Burns and Robert Gag, faced a skeptical Minnesota sports public but interest in boosting the coffers of the collective is documented in a report shared recently with Sports Headliners.

Active paying members were up 156 percent year-over-year in the spring of 2023 and 180 percent in the fall of last year, per “The Dinkytown Difference Football Case Study.” The document doesn’t specify dollar amounts, but the opinion here is DA has become competitive with other collectives supporting major college football programs including many in the Big Ten. (Editor’s note: DA is a Sports Headliners advertiser.)

Darius Taylor photo courtesy of University of Minnesota

Without the growth in financial support for DA from contributors, the Gophers wouldn’t be returning 16 starters from last season’s team. Among returnees are standouts including sophomore running back Darius Taylor whose 799 yards rushing last season was fifth best in school history for a true freshman despite missed playing time when he was injured. Taylor’s NIL earnings are estimated at six-figures. For sure being rewarded, too, with NIL earnings are other Gophers including Aireontae Ersery, rated the best returning offensive tackle in college football by Pro Football Focus.

In a new era where players on the existing rosters of college football teams have to be re-recruited, the transfer portal window is an anxiety producing time as programs look to both retain and add personnel. For the 2023-2024 portal period the Gophers coaching staff led by P.J. Fleck lost three transfers to Power Five programs including starting quarterback Athan Kaliakmanis. Minnesota gained eight transfers, giving the Gophers a net gain of 94 games in playing experience, according to the Dinkytown difference document.

Rivals.com gave Minnesota the second highest grade among Big Ten teams last spring for its work in acquiring talent in the transfer portal. Minnesota’s B grade was surpassed only by Washington’s B+.

Minnesota’s eight transfers include promising running back Marcus Major from Oklahoma, former state No. 1 recruit and edge rusher Jaxon Howard from LSU, plus needed help at wide receiver where Cristian Driver from Penn State and Tyler Williams from Georgia. The biggest transfer prize looks like FCS transfer Max Brosmer from New Hampshire.

As a startup, founders Burns and Gag learned money needs to be in place before the transfer portal opens. In the 2022-2023 portal the Gophers lost 10 transfers to Power Five programs. Minnesota gained two transfers during that period resulting in a net loss of 115 games in Power Five playing experience, according to the document.

Among the players leaving the Gophers was cornerback Beanie Bishop Jr., who became a 2023 All-American at West Virginia. Austin Booker made all-Big 12 as a defensive lineman for Kansas. Defensive lineman Trill Carter was the Big 12 Defensive Newcomer of the Year playing for Texas.

Worth Noting

Steve Erban said his company will be taking about 600 Gopher football fans to Minnesota’s October 12 UCLA game at the Rose Bowl. Creative Charters has almost sold out its availability.

Just added to the football fan travel lineup is a trip to the November 9 Rutgers game. Erban said the trip experience will include a visit to the Thomas Edison National Historical Park in West Orange, New Jersey.

Speculation is Viking safety Lewis Cine, the team’s top draft choice in 2022, will not be a member of the team when roster cuts are made later this summer. Cine, selected last in the first round with the No. 32 pick, has been a disappointment during his career and appears to be way down on the safety roster in training camp.

In the 2022 and 2023 seasons, Cine played in three and seven games respectively, and started in none. It now appears that Cine, and cornerback Andrew Booth Jr., who was the team’s second player taken in the 2022 draft, will be draft busts. Booth Jr. was traded last week to the Cowboys for cornerback Nashon Wright.

The most important performance yesterday in the Vikings’ 24-23 closing seconds victory over the Raiders may have been the winning field goal by rookie kicker Will Reichard. In the opening preseason game for both teams the Vikings got a clutch 38-yard boot by Reichard who is trying to win the kicking job after Minnesota released veteran Greg Joseph in the offseason.

Adding to the drama at U.S. Bank Stadium yesterday, Reichard had his first field goal attempt as a pro blocked, and Raider kicker Daniel Carlson kicked three field goals including a 56-yarder. Carlson was released by the Vikings after his first two games as a rookie in 2018. He’s been with the Raiders ever since where he’s become one of the NFL’s best, and the hasty decision by the Vikings to cut ties remains among the worst in recent years for the franchise.

An interesting individual matchup in Viking training camp is rookie edge rusher Dallas Turner going against stud offensive left tackle Christian Darrisaw. Turner, a first-round selection, had a sack yesterday and looks like a game-changer.

Head coach Kevin O’Connell said after the game his top two quarterbacks, newcomers Sam Darnold and J.J. McCarthy, are “ahead of where I thought they would be at this point.” It’s believed that Darnold, an NFL vet going into his seventh season, is almost certainly the starter for the regular season opener at the Giants September 8.

Rookie McCarthy made a couple of underwhelming throws in the first half, including an interception. In the second half, he threw two touchdown passes with velocity and touch on the football. Darnold played only one series, the opening drive of the game.

The Twins finish their four-game series today against the Guardians who have lost two of the first three games against Minnesota at Target Field. Cleveland holds a 2.5 games lead in the AL Central Division but has lost seven of its last eight games and is 17-23 since June 26.

The Guardians are the smart choice to win today with ace starter Tanner Bibee going against Minnesota rookie David Festa. Last Monday, though, Festa impressed in a win over the Cubs, giving up two hits and no runs in five innings.

Twins president Dave St. Peter is a college football fan and will attend his first game at Michigan Stadium when Texas plays Michigan September 7. “Excited about it,” St. Peter said. “Never been to the ‘Big House’ so it will be a fun experience. I am certain of that.”

This will be the 14^th trip he and friends have made to well-known college football venues.

Target Field has a history of hosting college football games with regional teams and interest remains in future bookings, but St. Peter told Sports Headliners nothing is on the “calendar for the next few years.”

Look for Twins games to be on cable/satellite next season, plus directly to the consumer via streaming. Comcast viewers who finally have the Twins back on cable this summer by paying a higher monthly fee may have to pay more of the same for Timberwolves and Wild telecasts.

Owen Presthus, grandson of former Golden Gophers basketball captain Paul Presthus, is an outstanding soccer player and a few days ago was signed by Columbus Crew 2 to an MLS Next Pro contract.

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