I am back in a familiar spring habit regarding the Twins who after a laborious day at Target Field yesterday have now lost five consecutive games. The first several games of the season I am locked in for all nine innings but by this time in May my interest borders on apathy.
Here’s the problem: not only are many games too dang long, but the Twins don’t win enough games and hit enough home runs (next to last in AL). Translation: if the action isn’t compelling, then a three to four hour time commitment is often too much for me.
Major League Baseball knows despite the solid popularity of its sport, lengthy games are a concern. Yeah, other entertainment like football and basketball have increased dramatically in game times over the years but baseball is more problematic because it’s a very deliberate endeavor and the season is the longest of any in American sports.
In the 1970s the average MLB game was two hours and 30 minutes, according to a July 27 story last year by Bleacherreport.com. The article said since 2007 the average has not fallen below two hours and 50 minutes. Twins games dating back to May 11 of this year have clocked in at 2:45, 2:55, 2:51, 2:44, 3:26, 3:24, 3:53 and yesterday’s 3:15 which was 6:15 if you count a three hour rain delay.
Now compare that with the game times for the 1965 World Series between the Twins and Dodgers. Four of those seven games were played in less than two hours and 16 minutes. The longest was two hours and 34 minutes.
Patrick Klinger was vice president of marketing for the Twins through last season and was asked about baseball’s slowdown. “Twins games used to start at 8 o’clock on week nights back in the 60s. Even when I was an intern with the Twins back in 1986, games started at 7:35. Now they start at 7. They take so long.”
What happened? Innings breaks are longer to allow more TV commercials to pitch products and services, but the game has changed, too. Years ago starting pitchers often finished the game, working all nine innings. Now baseball has become a parade of pitchers. Managers even change pitchers more than once in the same inning. Add to that meetings at the mound between the pitching coach, pitcher, catcher and infielders.
Pitchers also work at various paces, including slow and slower while hitters can be cautious about looking over the pitches thrown at them. Think about Joe Mauer who seldom swings at the first pitch. Hitters often review five or more pitches before the ball goes into play.
MLB doesn’t want games played at a leisurely pace. Umpires are instructed to do what they can to make sure games are played efficiently. MLB obviously knows games lasting beyond three hours are a time commitment problem for fans including those attending a week night game. And it’s more than a three hour commitment because fans sometimes arrive an hour or so before the game and travel time has to be added in as well.
“What we wanted to do (at Twins games) was to provide the very best entertainment experience possible,” Klinger said. “We wanted people coming back often. If there was a long game (that) kind of slogged along I am not sure that provided the best entertainment experience. Are those people going to be as likely to return?”
Klinger said more likely to bring back the fans is a “good, crisp well played game” lasting about two hours and 30 minutes. He suggested that template is likely to have fans saying, “You know what? That was a lot of fun. Let’s go back next week.”
Klinger wrote in an e-mail that technology at the ballpark has enhanced the entertainment experience and during long games made the trip to the stadium more fun for fans. “Technology…now allows for huge video replay boards and social media opportunities inside the ballpark. In addition, there is much greater attention being paid to pregame ceremonies, between innings entertainment and music. It’s all designed to improve the in-ballpark experience by keeping fans engaged when the action slows.”
Klinger said complaints from fans about the length of games weren’t that numerous when he was with the Twins. “We didn’t get a lot but it was something we were always concerned about because this is a society now that wants instant gratification,” Klinger said. “Baseball is a deliberate game, and people’s attention spans aren’t maybe what they once were. Too many other distractions. We wanted to keep the game moving along. … Keep them (fans) interested and not looking at their cell phones, doing other things.”
Of course it’s not just the fans who attend games that baseball wants to attract. Audience development means attracting new followers and turning casual followers into passionate fans. “If there were ways to move it along, make it a little bit more dynamic, I think we’d pick up some fans,” Klinger said. “Too many people just sit in the stands (not engaged), or they try to watch a game on television and they think that it’s just too deliberate, too slow for them.”
Even Klinger, still a baseball fan after leaving the Twins and starting his own consulting company, knows his baseball focus is sometimes challenged. “I find myself, frankly, sometimes sitting on my sofa flipping channels. It’s so easy now with the remote control in your hands and a hundred stations or more on your television. There’s a break in the action, or if things are just deliberate, it’s so easy to hit a button and you’re watching something else.
“To flip to something else and then maybe flip back. So staying focused for three, three and one-half hours on a game I think is a little bit harder than it used to be. There are just too many options.”
Let’s make the hitters stay in the box and not tug on every part of their bodies before the next pitch. Gets worse every year.