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100-Year-Old Swain a Gopher Treasure

Posted on July 5, 2021July 5, 2021 by David Shama

 

Tom Swain owns eight season tickets for University of Minnesota home football games. That might prompt a yawn, but here is the rest of the story: he or his family have owned season tickets every year except one since 1921.

“The year of my birth,” Swain told Sports Headliners.

This is birthday celebration week for the U grad, class of 1942 with a business and accounting degree. He celebrated his 100th birthday with family on Sunday. The U’s Humphrey School of Public Affairs will host a celebration Wednesday afternoon at the McNamara Alumni Center, and admirers will pay tribute to their friend whose professional career has crisscrossed the private and public sectors including the state’s flagship university. On Saturday he will be recognized for his milestone birthday, military service and dedication to climate change before the Minnesota Twins game at Target Field.

What does 100 feel like? Swain lives independently in a Lilydale care facility. He has spinal stenosis and uses a walker. He has peripheral neuropathy and difficulty with his larynx. But he is an articulate, active, humble and grateful centenarian.

“There are such few people that get there (to 100), I feel very gratified,” Swain said. “I am very fortunate to have made it this far because growing old is a privilege denied to many. I am not sure why I deserve to get to 100 but I am very grateful.”

Swain is a believer in staying active and finding a cause. “It gives you something to wake up for and get involved in,” he said.

When people asked what he wanted to do for his birthday, he brought up climate change. He describes it as the most important issue facing the world and believes much has to be done to avoid “an ominous end to this planet.”

The Swain Climate Policy Fund has raised over $300,000 to create awareness and pay for speakers and programs at the U. At Wednesday’s party attendees will learn more about the initiative that is particularly focused on making younger generations more aware of the climate change story and issues ahead.

Swain has four children, seven grandchildren and 11 great grandchildren. He spent most of Sunday with family and he learned his grandkids have been writing to their representatives in Congress urging them to create better national policy. “The future is pretty bleak for my great grandchildren unless we get involved in more vigorous solutions,” he said.

Tom Swain (Photo credit University of Minnesota)

Swain grew up in Minneapolis and attended Washburn High School. When he was 17 years old his father vanished and no one ever learned what happened to him. Swain drove his dad to the Milwaukee Depot train station for a business trip to Madison, Wisconsin. That was the last he saw of a father who left behind a wife and four children. This was during the devastating U.S. Depression. Resourcefully, Swain’s mom became a successful life insurance agent at a time when women were mostly homemakers and less than 20 years after women were granted the right to vote in the United States.

Swain financed his education at the U by working in the Gophers’ ticket office. When he eventually earned the lofty sum of 50 cents per hour, he was supposedly one of only four students on campus rewarded that much for their jobs.

Swain loved Gophers football as a young man. While he was a student at the U, coach Bernie Bierman’s powerhouse teams won national titles in 1940 and 1941. Swain got to know the players, who were his peers at the U. His life changed, though, when he joined the Army Air Corps during World War II. In 1946 his military commitment ended and he was unsure of the path ahead.

Turned out his connections to the U Athletic Department opened a door for him. Athletic director Frank McCormick had heard complaints from football players that they needed assistance with school work. Swain became the first academic advisor for athletics at Minnesota. “It was my job to get them in school and get keep them eligible,” he recalled. “Now they got an army (of advisors) doing that.”

During his professional career Swain had 16 salaried positions. And with self-deprecation he said, “I had a lot of jobs, I couldn’t hold them.”

At age 75 he became an interim vice president at the U. Then at 83 he came back to campus with the same title, specializing in communications and government affairs. He’s been an advisor to presidents and athletics directors including Joel Maturi.

As a volunteer member of the athletics advisory board, Swain impressed Maturi. “Tom wasn’t afraid to speak his mind,” Maturi said Sunday. “He always did it respectfully but if he didn’t agree with you he said so. I’ve always respected that and admired that.”

Swain has known most of the Gophers athletic directors and he gave present AD Mark Coyle an endorsement, calling him “extremely capable.” These are challenging times for college administrators including at Minnesota. The financial hit because of the pandemic and other developments has caught Swain’s attention. “I hate to see some of the difficulties they’re experiencing now,” he said.

A longtime resident of Lilydale, the town decreed Sunday, July 4 as Tom Swain Day. At age 85 he was elected Lilydale’s mayor, succeeding a 91 year old in what Swain describes as a “youth movement.” He served two terms as mayor and is still on the town planning commission.

Politics has long interested Swain. He was campaign manager for former governor Elmer L. Andersen, who led the state in the early 1960s. Andersen served just one term, failing to be re-elected in a close election. Swain was charged with heading the Andersen recount effort and joked that some folks held him responsible for his boss becoming an ex-governor because he couldn’t find 91 more votes.

Swain, whose private sector career included executive leadership with insurance companies, wrote a memoir in 2015, Citizen Swain: Tales from a Minnesota Life.

Since then he could certainly add more chapters.

Comments Welcome

Double-Whammy for Twins Ticket Sales

Posted on June 23, 2021 by David Shama

 

The Minnesota Twins, who like their MLB brethren lost millions of dollars in 2020 because of the pandemic, are facing a new challenge selling tickets for home games because of crime in Minneapolis and the disappointing performance of the team.

Murders, shootings, carjackings and other lawlessness have soiled the reputation of a once great city. Much of the crime has been downtown and some of it near the Twins’ Target Field home.

Fans, particularly from the outer suburbs, greater Minnesota and the Dakotas, think twice about coming to the big city now. In fact, many don’t need to think at all about a trip to Minneapolis. They are too frightened to even consider it.

Since 1961, the franchise’s first season in Minnesota, the Twins have relied on fans from outside the Twin Cities for a significant portion of their fan base and revenues. Now countless individuals and families are hesitant (at best) to buy tickets to see their favorite team. A Sports Headliners reader and Twin Cities resident said his elderly father, living in southeast Minnesota, wouldn’t come to Minneapolis “for 10 million dollars.”

Minneapolis violence and headlines like “Defund the Police” scare many Minnesotans and other potential visitors to the city. Attracting people to the state’s flagship city is a mega challenge for not just the Twins, of course, but also downtown restaurants, bars, hotels, retailers, and employers. One can only take a deep breath and hope the leadership of City Hall will improve, prioritizing safe streets and neighborhoods including downtown, Uptown, Dinkytown and the north side.

Public relations authority Dave Mona believes the “Defund the Police” slogan will haunt the Twin Cities’ reputation for years. A long time Twins fan and civic leader, Mona knows first hand the front office is concerned about getting fans back into the ballpark. He said the club has “done a lot of research” about the issue.

While Mona said he feels safe attending games, he recognizes the apprehension of other fans and the predicament the franchise faces in losing part of its historically important fan base. Combined with the team’s performance on the field, a lot of fans have been staying away from the park.

Dave Mona

Mona recognizes the situation as a “double whammy” for ticket sales. “…When the Yankees come to town and you don’t draw 20,000 people, you gotta scratch your head because the Yankees were over the years…pretty much fool proof no matter how the Twins were doing, or how the Yankees were doing. Those were series that drew fans. It’s been slow to come back (attendance now versus the past). I am sure they (the Twins front office) are very concerned.”

The Twins hosted the Yankees for three games earlier this month and announced attendance each game was 17,000 to 18,000. Even with a COVID mandate limiting capacity to 80 percent at Target Field, the attendance for the Yankees series wasn’t close to maximum. Starting with games July 5, Target Field will be at full capacity of nearly 40,000.

Hard to say which factor contributes most to the Twins’ “double whammy” situation, but attendance average is among the lowest in club history so far. The Twins are averaging 11,818 fans for home games and rank No. 19 among 30 MLB franchises, according to ESPN.com. There was a time the franchise sold more season tickets than what the club is averaging now. To be fair, the Twins and others in MLB would have better numbers if not for the pandemic limitations and fears.

Minnesota was a preseason favorite to be among the better clubs in baseball. The core of the team had produced consecutive AL Central Division titles, and a win-now attitude was in place. “There’s no question the focus now is on 2021 and we think we’re well positioned to win a lot of baseball games,” Twins president Dave St. Peter told Sports Headliners before the season began.

The club, though, has suffered through perhaps an unprecedented number of key injuries, particularly to position players, while the pitching staff has faltered badly at times. The bullpen has been unreliable, including falling apart late in games. Starting pitching has been inconsistent, with the ongoing saga of Minnesota trying to find a shutdown ace.

Before the season, the Twins might have been expected to be 10 games over .500 in late June. As of today they are 31-42. Minnesota has produced better results of late, going 11-12 in the last 23 games and winning five straight before losing yesterday to the Cincinnati Reds.

It’s a long climb ahead, though, for the team to become a playoff contender. It will be a challenge hindered now by yet another injury to club MVP Byron Buxton that has him sidelined indefinitely (left hand fracture in his third game back after missing the previous 40).

The Twins have a well-earned reputation for appealing promotions and creating a fan-friendly atmosphere at Target Field, a venue that ranks among the best in baseball. Part of the marketing involves honoring heroes like Twins legends, first responders and war veterans. That recognition deserves applause and plays well to much of the franchise’s target audience, including those living in greater Minnesota, but winning baseball will sell more tickets and so will a perception the streets downtown are safe.

After Labor Day more workers will return downtown as the pandemic eases. Hospitality attractions are expected to be busier in coming months, bringing more people to the city. The First Avenue hot spot near Target Field has already announced a lineup of entertainment for this year and next.

More people on the streets will help lessen fears about downtown. There is certainly increased confidence in being one of 100 people walking from the Nicollet Mall to Target Field than being alone or in a small group.

“People (will) have to feel safe, and they need to tell their friends about it,” Mona said when asked about how the city and Twins eventually get beyond the current environment. “People need to stick their toes in the water and start coming back downtown.”

Comments Welcome

Humble ‘Billy Rob’ Still a Commissioner

Posted on June 21, 2021 by David Shama

 

Friends call him “Billy Rob.” It’s a nickname you might expect to hear when kids are choosing teams for a hockey game at a neighborhood pond. “Yeah, Billy Rob, you play goalie, okay?” When spoken by adults, the nickname shows how comfortable people are with Robertson who has a decorated behind-the-scenes career in professional sports.

Bill Robertson has many friends and admirers, and they celebrated his success a few days ago when the United States Hockey League announced that the St. Paul native is its new president and commissioner. Facebook, text, telephone and in-person messages congratulated Robertson on his new assignment to lead one of the world’s best junior hockey leagues. The total may have been about 1,000 well wishers including the likes of hockey’s Ryan Suter and baseball’s Paul Molitor.

Two years ago Robertson, then commissioner of the men’s WCHA, sat with a friend in a Bloomington restaurant and wondered what he might be doing in the summer of 2021. Most of the member schools in the Western Collegiate Hockey Association had announced in 2019 they were forming a new league for the 2021-2022 season. The end of the historic WCHA was more than a possibility. In the months following that Bloomington lunch Robertson continued to lead the WCHA, hoping to secure new members, but knowing that in June of 2021 and beyond he could be with another organization.

Several career possibilities were in play this spring, with Robertson telling Sports Headliners he had been talking with the USHL since the beginning of the year about succeeding his friend Tom Garrity as league commissioner. “When they told me several weeks ago that I was their candidate, and they would be forwarding me an agreement, there was a big sigh of relief,” Robertson said. “I sat in my chair for a few minutes, and put my head down, and thanked God for watching over me. To be honest…I wasn’t sure where I was going to end up next.”

Dave Mona, who built a public relations empire in Minnesota, wasn’t surprised Robertson landed with another hockey league that will have its leader based in the Twin Cities. “Bill is very good at what he does and he makes friends along the way,” Mona said. “So I think he’s on everyone’s list when someone says, ‘Hey, there’s an opening, do you know somebody?’

“Bill’s got a pretty board skill-set and I think he’s been extraordinarily skillful… making friends at all levels, people who enjoy being with him. He does what he does well. I don’t think he has to apply for a lot of jobs. People say, ‘Well, what about Bill Robertson?’ ”

During seven years leading the WCHA, Robertson successfully brought playoff games back to campuses, introduced the 3-on-3 overtime and shootout format to league games, and championed safety provisions. His commitment to a fan-friendly league that included overhaul of the WCHA’s digital operation, and he developed external corporate partnerships and sponsorships.

With the USHL, the 60-year-old Robertson will contribute extensive marketing experience and one of his initiatives will be how to grow the sport, not just for his 16 league franchises, but hockey in its entirety. He wants to see the expense issue of playing hockey addressed and with the best initiatives there will be more participation by both boys and girls. USA Hockey, the NHL and colleges are partners he looks forward to working with.

Robertson’s ties with hockey go back to childhood as the son of Norbert Robertson who played collegiately for both Minnesota and St. Thomas. Brother Mike played hockey at Boston College in the late 1960s. Bill was an executive with the startup Minnesota Wild from 1998-2011.

It was in those early Minnesota Wild years that Robertson and Patrick Klinger became acquainted. Klinger worked for the RiverCentre event complex in St. Paul and later became an executive with the Minnesota Twins. “We very quickly became fast friends and have been best of friends ever since,” Klinger said.

How did the bond form and stay in place all these years? “He’s such a high integrity individual,” said the 57-year-old Klinger. “You know, we share a lot in common. We have two children. Each of us has one that has special needs. We sort of grew up in the sports industry together…and here we are 20-plus years later, and my admiration and respect for Bill is greater than it ever has been.

“We play a ton of golf together. We talk, we go out to dinner. We do a (cable) television show together. I love the man, I really do.”

Klinger recognizes a flaw or two in his pal. “He’s an awful, awful putter. I am telling you what, Stevie Wonder would putt better. Watch him get to the green and then putt, and putt again, and a third time. Sometimes we just have to bite our lips. You know, he gets a little feisty.”

Klinger fondly recalls an “epic match” involving the two at a Hastings, Minnesota golf course. “There was some money on the line and it got to the 18th hole,” Klinger said. “Bill had literally like an 18-inch putt, maybe not even that much to tie the match, to tie me. It would have gone into sudden death. I wouldn’t give him the putt. Of course, he missed it. He’s never let me forget it.”

Robertson recently celebrated his USHL hire in South Carolina, with daughter Brooke, and son Brett and his wife Maritza. The trip had been planned for awhile to get in some long overdue family time, and turned out to be more special than anyone could have imagined.

Brooke, Bill & Brett

“I don’t think there’s any greater gift than to have children, and I have two wonderful people,” Robertson said. “One is in his late 20s, my son, and my daughter is in her mid-20s. The thing that made me just tickled as a father was the fact that I watched the two together…in South Carolina and how they meshed together like when they were really young. It was so wonderful to see. I had some tears in my eyes watching how they interacted and how the older brother helped the younger sister with a lot of tasks. Just trying to help her continue to develop more skills and her independence.”

In recent days Robertson might have reflected on his career in the sports industry. He was Director of Communications with The Walt Disney Company, and in that role he led communications efforts for the Mighty Ducks of the NHL and Anaheim Angels of MLB. Before that he was the media relations boss of the NBA expansion Minnesota Timberwolves in the early 1990s.

Mona commented that media folks are often a cynical bunch but Robertson didn’t treat reporters, columnists and talking heads as adversaries. “They all speak highly of him, even though they may have known him two or three jobs ago,” Mona said. “They have lunch with him a couple times a year. When their kids graduate from college and you read the Facebook comments, one of the first comments is from Bill Robertson. He’s got really good people skills and he’s got…a knowledge of, and a track record of, being able to bring people together and get things done.”

Klinger has long observed how Robertson relates to people in various positions. How he treats individuals with authenticity and sincerity, no matter who they are.

“What you see with Bill is what you get,” Klinger said. “He really genuinely cares about people. …

“He knows that I am going through a difficult time with my back. He’s the guy that’s gonna pick up the phone, call me almost every day to check in, or send me a text. If something else is going on in life, in business, in family, I know I can call Bill and he’ll drop everything. We’ll get together and talk things through. And vice versa. We’ve done that for each other for a long time.

“He’s just that person that’s authentic and genuine and kind-hearted. He’s somebody that will do anything for his friends and family.”

While growing up in St. Paul, Robertson dreamed of having a baseball career, perhaps becoming the next Paul Molitor. He was passionate about the sport as an infielder at Cretin-Derham Hall.

His passions also include the city he reveres. “You know, he was born and raised in St. Paul, on St. Paul Avenue,” Klinger said. “Went to Cretin, loves the city. He’s in the Mancini’s (Sports) Hall of Fame. St. Paul is in his blood.”

So is hockey.

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